For entertainment executives seeking to make more informed content, acquisition, distribution, or programming decisions, demand data can provide a wealth of information. Let's take a closer look at how demand data can be used in the case of "The Walking Dead: Dead City."
Firstly, demand data can inform content valuation. Parrot Analytics' content valuation system is powered by global content demand, and can reveal the dollar value contribution of any title, to any platform, in any region. With "The Walking Dead: Dead City" having 16.8 times the audience demand of the average show in the United States over the last 30 days, and outperforming the demand of the average TV show (1x) in each of the top 10 global markets, it is clear that there is significant global demand for this title. This can inform content valuation and the decision-making process for financing, producing, and distributing content.
Demand data can also be used for competitive benchmarking. Executives can compare the audience demand for "The Walking Dead: Dead City" against other titles available on the market. This can help inform acquisition and distribution decisions, as well as provide insights into the types of content that are resonating with audiences.
Additionally, demand data can help inform programming decisions. In the case of "The Walking Dead: Dead City," we know that demand has been decreasing recently, with a 3.5% decrease in audience demand during October in the United States. This can inform decisions around scheduling, marketing, and promotion, as well as decisions around renewing or canceling a show.
Furthermore, demand data can provide insights into audience preferences and tastes, which can inform decisions around talent acquisition, and genre selection for future projects. For example, we know that fans of "The Walking Dead: Dead City" also like other zombie-themed shows such as "Fear The Walking Dead," "The Last Of Us," and "The Walking Dead." This can inform talent acquisition and genre selection for future projects, as well as provide insights into the types of content that may perform well with audiences.
Finally, demand data can inform decisions around expansion and distribution. With "The Walking Dead: Dead City" outperforming the demand of the average TV show in each of the top 10 global markets, executives may want to consider expanding distribution to these markets, or allocating more resources towards marketing and promotion in these regions.
Overall, demand data can be a powerful tool for entertainment executives seeking to make more informed content, acquisition, distribution, or programming decisions. In the case of "The Walking Dead: Dead City," demand data has provided insights into content valuation, competitive benchmarking, programming decisions, audience preferences, and expansion opportunities. By leveraging audience demand insights, executives can make more informed decisions that are more likely to resonate with audiences and drive business success.
