As an entertainment executive, you may have concerns over how to make more informed acquisition and distribution decisions. Examining demand data using Parrot Analytics' content valuation system can provide crucial insights into the value of any given title.
For example, let's examine "The X Factor (US)" in the United States during February 2024. According to Parrot Analytics' demand data, the show has a strong demand over the last 30 days, being 7.3 times the audience demand of the average show in the United States. This indicates the show has a large and enthusiastic fanbase that is engaging with the program.
Furthermore, although demand for the show has been decreasing recently, it still ranks at the 96.6th percentile in the reality genre, indicating that it is performing better than most other reality titles in the country. Examining the show's rank suggests that its performance is increasing, moving up in its rank by 361 spots in the United States during February 2024.
To delve deeper into the value of "The X Factor (US)" to your platform or network, using Parrot Analytics' content valuation system could answer various questions. You could examine how much the show is worth and how it compares to other titles in the genre. The demand data-based valuation system can also reveal the dollar value contribution of the title and how it drives engagement on your platform or network.
Examining the top 10 global markets where the show is most in-demand over the last 30 days reveals that it outperforms the demand of the average TV show in each of these markets. As an executive, this data could inform your decision-making when planning an international expansion of your network. You could also use demand data to assess the show's potential in other markets, aiding in decision-making on whether to acquire or distribute it.
Moreover, by analyzing the show’s metadata, you can get insights such as the starting and ending dates of production, the number of episodes, and season details, which can help you identify trends in audience demand over time and support planning of content investments.
To optimize marketing campaign ahead of a premiere, Parrot Analytics' demand data can inform pre-release marketing decisions. For example, show creators could partner with brands and talents who resonate with the show's taste clusters. Engaging with partners helps broaden its reach and acquires or retain subscribers.
In conclusion, Parrot Analytics' demand data can provide critical and valuable insights to entertainment executives. By examining the demand data, executives can help suit the strategic decision-making of their platforms or networks. The data can help executives answer questions such as content valuation, franchise potential, international expansion, and subscriber retention or acquisition.
