As an entertainment executive, you can benefit from using demand data to inform your decision-making process. A great example of how demand data can help you is through the analysis of a popular TV series, "Thomas & Friends."
By looking at the demand data for "Thomas & Friends," you can get a sense of its value and potential for your platform. For example, if you are considering acquiring the show, you can quantify its value to your platform by asking questions such as how much is "Thomas & Friends" worth, how much of the show's value is attributed to individual elements such as its cast, how effective is the show in attracting subscribers, etc.
Demand data also allows you to benchmark "Thomas & Friends" against other titles available on the market, which can inform your acquisition strategy. For instance, you can identify the most popular genres in your local market or on a global scale and assess how "Thomas & Friends" fares in comparison.
If you are a content distributor, analysis of "Thomas & Friends" demand data reveals which international markets are the most interested in the show. For example, you can see that Brunei, Japan, and Canada are among the top markets globally, which can help you decide which territories to focus on when distributing the show.
Additionally, by examining the show's demand data on a rolling year basis, you can identify trends and anticipate future demand. If you see an increased demand for the show over time, you can anticipate that demand will keep growing, making the investment in the show worthwhile.
Moreover, you can use demand data to make informed programming decisions. For example, since "Thomas & Friends" is performing outstandingly in the comedy genre, you may consider complementing the series in your platform's programming line-up with other comedy shows pulling in large demand data.
Demand data can also inform distribution decisions and marketing campaigns. By analyzing the show's demand data, you can identify potential areas of improvement or optimize your marketing campaign ahead of the premiere to ensure that it reaches the right audience.
Finally, demand data can assist you in assessing the value of exclusivity and optimizing pricing. By analyzing the show's data in comparison to other titles on the market, you can determine where in the world the demand for the show is high and how to price it appropriately.
In summary, "Thomas & Friends" is a great example of how executives can use demand data to inform their content, acquisition, distribution, programming, and marketing decisions. The analysis highlights that the global audience demand for the show across all platforms is exceptional, whilst its travelability and longevity are exceptional as well, making it a valuable acquisition and content for any platform.
