As a TV executive, you might be wondering how you can improve your decision-making concerning content valuation, acquisition and distribution. The answer to your questions lies in the power of demand data. By analyzing the recent performance of "Tosh.0," we can show how our content valuation system, powered by Parrot Analytics demand data, can help you make more informed content decisions.
Firstly, the fact that "Tosh.0" has 8.2 times the audience demand of the average show in the United States over the last 30 days and that only 2.7% of all TV shows have such a level of demand means that demand for this show is outstanding. This is a crucial indicator when it comes to content valuation. Parrot Analytics content valuation system uses demand data to reveal the dollar value contribution of any title, to any platform, in any region. This means that by using our system, content owners can estimate the ROI a specific title will bring to any given platform, assess a TV series' ability to drive subscriptions, and mitigate churn going forward. Therefore, utilizing demand data enables accurate content valuation, ensuring that the true value of content is not overlooked.
Additionally, "Tosh.0" ranks at the 97.1th percentile in the reality genre in August. This means that demand for this show is higher than 97.1% of all reality TV titles in the United States. As an acquisition executive, this data suggests that shows within this particular genre may perform well with audiences in the United States. Thus, acquisition decisions of content in this genre should be carefully considered, especially when trying to attract new subscribers to one's SVOD service.
Furthermore, similar shows that fans of "Tosh.0" like are revealed, enabling an understanding of what audiences are interested in. Because demand data is mapped, content acquisition for programs that have a similar vibe and are currently in demand has a greater probability of success with viewers globally as well as driving demand and reducing churn on platforms.
Examining the top 10 global markets can aid with programming and distribution decisions. From the analysis of "Tosh.0," it is evident that although this show outperforms the demand of the average TV show in each global market where it is most in-demand over the last 30 days, the United States, Germany, Canada and the Netherlands, demand in each global market is okay. As such, with this information, an executive can identify the countries where the viewing audience is most engaged to determine where to distribute content and focus on promotional efforts.
Finally, global franchises are a lucrative means to monetize IP and investment in an existing property. The Parrot Pulse for "Tosh.0" shows that although this show's franchisability (spin-off potential) is only okay, its reach (the number of people expressing demand for a show) is good. Therefore, the data suggests that creating spin-offs or franchises can be a lucrative decision.
In conclusion, as demonstrated through the analysis of "Tosh.0," demand data can improve your content valuation, acquisition, distribution, and programming decision making. Utilizing our content valuation system powered by demand data is key to identifying areas of growth and ensuring data-driven decisions are made.
