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Maximizing Content Success: An Executive's Guide to Using Demand Data with Tuca & Bertie Case Study

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Parrot Analytics Insights - February 2024

If you are an entertainment executive, you should take note that "Tuca & Bertie" is performing well in the United States with 6.6 times higher audience demand than the average show in the country. At the 93.4th percentile of all comedy titles in the United States, the show is performing better than 93.4% of all comedy titles in the country. This data could be used to help make informed content decisions such as green-lighting a new season or ordering more episodes of an existing season, and it can also help inform acquisition and distribution decisions.

If you are working in a TV series financing company or a studio, knowing the audience demand of a show can help you make more informed content decisions and assist in content valuation. The data indicates that "Tuca & Bertie" can be considered a valuable asset due to its high audience demand. In terms of franchisability, the show has a poor ranking, which indicates that it may not do well with any potential spin-offs or reboots.

Additionally, entertainment talent agencies can use the data to determine who should be cast in a show, and which shows to pitch to their clients. The similar show recommendations for "Tuca & Bertie," in this case, "Rick And Morty," "Our Flag Means Death," and "The Expanse," provide a good indicator of the type of audience who enjoy "Tuca & Bertie."

For television networks, "Tuca & Bertie" is an excellent example of a show that has been able to maintain a good demand over time. This means that the network can increase its longevity by scheduling more air-time for the show and promoting it more. Moreover, the data on the top 10 global markets where "Tuca & Bertie" is most in-demand, can help determine where the show will perform best and which regions should be targeted for distribution deals.

Finally, an SVOD platform can also benefit from such data by using demand to assess whether a show fits with their existing content. Furthermore, by knowing which shows are attracting more audiences, the platform can focus its marketing strategy to increase its reach and acquire new subscribers. Using demand data for "Tuca & Bertie," we can see that it has a decreasing popularity in the last 30 days, which indicates that the platform may need to invest more in marketing and promoting this series to reverse the trend.

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