As an entertainment executive, understanding audience demand is crucial for making informed content decisions. The demand data we have for the United States in December 2023 reveals that "Ufos: The Lost Evidence" has exceptional demand compared to the average TV show, with 4.9 times the audience demand of the average show in the country. This high demand indicates that the show has a potential audience that is engaged and interested in the content, making it a valuable asset for any platform.
Content valuation can be applied to an individual series or an entire content library. Using demand data, executives can calculate the RoI a specific title will bring for any given platform and assess a TV series' ability to drive subscriptions and reduce churn.
For instance, executives can leverage the demand for "Ufos: The Lost Evidence" to calculate its value contribution to any platform in the region. The demand data can help an executive in making a decision on how much to spend acquiring content, programming, and distribution. It can also help them to estimate the cannibalization of audiences if a title is available on multiple services.
Furthermore, executives can use demand data to optimize content discovery, release strategy, and pricing. For example, in the case of "Ufos: The Lost Evidence," a 14.1% increase in audience demand in December suggests that the marketing campaign, release strategy, and pricing were effective. A continued surge in demand could indicate that the content resonates strongly with viewers, which could inform the creation of a spinoff or franchise series.
Demand data makes it easier to identify whitespace opportunities, understand audience behavior and preferences, and find new market opportunities for content distribution. For instance, by examining the top 10 global markets where "Ufos: The Lost Evidence" is in-demand, we see that it outperforms the average TV title in each of these markets. Using this information, executives can gauge which international markets are ripe for investment and distribution of content.
Lastly, demand data can help executives make strategic decisions about programming and content acquisition. By examining which shows fans of "Ufos: The Lost Evidence" like, such as "Unidentified: Inside America's Ufo Investigation," "The Proof Is Out There," and "Planet Earth III," executives can identify the common themes, tonality, and audience preferences that could be reflected in new productions or acquired content.
In conclusion, demand data serves as a reliable guide for entertainment executives making critical decisions related to content programming, acquisition, and distribution. By leveraging demand data analytics, executives can optimize the value of their content offerings, increase audience loyalty, find new market opportunities, and create exciting new content that relies on the audience's taste clusters and real-time trends that emanates from demand insights.
