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Maximizing Content Value: How Demand Data Can Inform Your Content Acquisition, Programming, and Distribution Decisions

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Parrot Analytics Insights - November 2023

As an OTT platform executive, using the demand data for "VeggieTales In The House" can help you make more informed content acquisition and programming decisions for your platform.

Firstly, you can use the demand data to estimate the potential value of the show to your platform. Using Parrot Analytics' content valuation system, you can determine the dollar value contribution of the series to your platform and compare it to other content options to make an informed acquisition decision.

Secondly, you can use the demand data to assess the performance of the show on your platform and evaluate its ability to drive engagement and retain subscribers. Analyzing the show's demand over time can provide insight into its momentum and longevity, as well as how well it is holding up against its competitors.

Thirdly, the demand data can be used to inform marketing and release strategies for the show. By identifying the peak demand periods and which markets the show is most popular in, you can create targeted marketing campaigns and optimize the show's release schedule to maximize its impact.

Fourthly, using the demand data, you can identify other shows that are popular among "VeggieTales In The House" fans and consider acquiring or producing similar content to increase engagement and retention among your audience.

Finally, the demand data can help you identify which platforms to target for distribution of the show to maximize its travelability and reach beyond its home market.

Overall, demand data provides valuable insights that can inform acquisition, programming, and distribution decisions for your platform. By leveraging Parrot Analytics' content valuation system and demand data, entertainment executives can make more informed decisions and maximize the value of their content portfolios.

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