As an entertainment executive, you might be wondering how audience demand data can help you in making more informed content, acquisition, distribution or programming decisions. Let's use the example of "Washington Week", an American public affairs television program that aired in November 2023 in the United States, to show you how demand data can offer you a variety of valuable insights.
Parrot Analytics' content valuation system can help you to determine how much "Washington Week" is worth and also how much its value is driven by audience demand for the show. By using demand data, you can estimate the dollar value contribution of the show to any platform in any region, which can help you to make more informed acquisitions or distribution decisions.
One of the key advantages of using audience demand data is that it helps to quantify the performance of the show at a deeper level than just traditional ratings or reach metrics. By looking at the audience demand trend of "Washington Week", you can see that its demand of 2.7 times the average over the last 30 days is good, but it has been decreasing by 0.2% during November in the United States. However, demand data indicates that there is a spike in audience demand for the show in late November 2023. By identifying this pattern, you can adjust your programming schedule or promotion strategy accordingly to capitalize on the surge of interest.
Another key advantage of using audience demand data is to gauge audience tastes and preferences. From the data we can see that the fans of "Washington Week" are also likely to enjoy shows like "Hawaii Five-0(2010)", "NCIS" and "The Daily Show". This information can help you make informed decisions on which content to license or produce that targets the same audience demographic. Additionally, demand allows you to map local whitespaces and affinities for certain genres in your market, so you can cater to these audiences.
When it comes to distribution decisions, demand data can help you to identify the top 10 global markets where "Washington Week" is most in-demand over the last 30 days. As "Washington Week" performs well in all of these markets, you might consider this show to be strong international programming which could appeal to wider audiences outside the US.
Finally, audience demand data can also provide you with information about the show's travelability, longevity, momentum, franchisability and reach. In the case of "Washington Week", despite having good audience demand, it has poor travelability and franchisability while it enjoys good longevity and momentum. Such information could provide vital clues for anyone considering developing related content or merchandise.
By examining these different dimensions of audience demand, along with additional show metadata such as ratings, demographics and social media buzz, Parrot Analytics' content valuation system enables entertainment executives and content creators to make data-driven decisions that are more likely to resonate with their audience and boost returns on investment.
