As an entertainment executive, you're probably craving valuable insights that can help you make more informed content or distribution decisions. Parrot Analytics demand data provides these insights and more. Let's explore how they apply to the example of "Wet Hot American Summer: First Day Of Camp."
Content Valuation: One of the main challenges for anyone working in entertainment is figuring out how much a given show is worth. Parrot Analytics' content valuation system is powered by global content demand and supply data. By analyzing demand data, you can calculate the value of your content to any platform in any region. With 3.3 times the audience demand of the average show in the US over the last 30 days, "Wet Hot American Summer: First Day Of Camp" is in good shape. Though it appears to have decreased in demand slightly over the last month, the show's recent increase and long-term popularity is promising.
Acquisition Decisions: Demand data can inform acquisition decisions by highlighting which shows potential audiences are most interested in, and which types of shows you should consider acquiring or producing. It can also indicate which show fanbases are similar to the one you already have, making it easier to identify potential cross-promotion opportunities. For example, fans of "Wet Hot American Summer: First Day Of Camp" also like "Wet Hot American Summer: Ten Years Later," meaning that a recommendation for "Ten Years Later" could effectively reach the same audience.
Programming Decisions: Are you curious how well your programming decisions are performing? Parrot Analytics provides insights into titles' momentum, longevity, reach, travelability, and franchisability. These metrics help entertainment executives determine which shows to invest in, when to launch them, what release strategy to pursue, which content to acquire, and much more. For example, "Wet Hot American Summer: First Day Of Camp" has good longevity but poor franchisability and travelability, which suggests the show may be better suited for consistent scheduling in its main market rather than investment in international adaptations or franchises.
Distribution Decisions: As an entertainment executive, you're responsible for making sure your content is in front of as many eyes as possible. Parrot Analytics helps you evaluate the demand of your content across global markets, identifying your best target markets, and pointing out under-monetized titles. By examining the top 10 global markets where "Wet Hot American Summer: First Day Of Camp" is in demand, its biggest market is the US; its global and country demand rankings are "okay."
In conclusion, with the help of Parrot Analytics' demand data, entertainment executives gain valuable insights into how their content is performing, the key audiences to target, and how well shows will travel abroad. Whether you're involved in content acquisition, distribution, or programming, demand data is a powerful tool to help you make more accurate and profitable decisions.
