As an entertainment executive, you can leverage demand data to make informed content-related decisions. For example, demand data can help you determine how much to spend on content. Parrot Analytics content valuation system, which is powered by global content demand and supply, can reveal the dollar value contribution of any title to any platform in any region. You can use this system to calculate the ROI of a specific title for any given platform. In addition, using demand data, you can assess a TV series' ability to drive subscriptions and mitigate churn. In the case of "Wonder Woman," which has 5.2 times more audience demand than the average TV show in the United States over the last 30 days, the demand data suggests that it is a good investment. However, compared to its demand of 6.1 times the average over the previous 90 days, demand for this show has been decreasing recently. Therefore, if you are an entertainment executive, you must closely monitor the demand trend of any show you want to invest in.
Demand data can enable you to value content, and it can also help you with decisions concerning supply and demand. The data can reveal under-monetized titles, which can point you to new opportunity markets for content distribution. Comparison of "Wonder Woman's" performance over the last 30 days and the previous year reveals interesting insights. The peak demand of this show over the entire year was 9.6 times the average, compared to 8.8 times the average in the last 30 days. This is an 8.1% increase, but it also indicates that the title has decreased in popularity. By considering such changes in audience demand for a specific title, you can make strategic acquisition and distribution decisions, maximizing the value of content.
Demand data can also help you devise effective programming decisions. For example, identifying the shows that viewers are watching alongside "Wonder Woman," such as "Forged In Fire," "Silent Witness," "Midsomer Murders," "Bar Rescue," "Knots Landing," "Law & Order: Special Victims Unit," can help you understand the taste clusters of the show. You can use this insight to identify which upcoming productions or acquisitions to prioritize and to optimize the release strategy and pricing. Furthermore, demand data indicates which titles have the potential to drive subscriber acquisition and retention. If you want to keep your audience happy, purchase the shows that they like.
Demand data can also inform pre-release marketing. It may be beneficial to use such data to optimize your marketing campaign ahead of the premiere. Additionally, the data can help TV executives answer questions like how popular the show is relative to the market average, which genres are resonating most, or what genres should be focused on to attract new subscribers to a platform. Being able to locate popular genres in a local market and identifying the best platforms to target for distribution of content can also be expedited with demand data.
Finally, the Parrot Pulse for "Wonder Woman" reveals its global performance across six dimensions. The Parrot Pulse measures worldwide audience demand across all platforms, travelability, longevity, momentum, franchisability, and reach. While Wonder Woman's performance is outstanding in longevity, the pace of growth and other dimensions, it received an okay score in travelability and franchisability. Nevertheless, analyzing these dimensions of the Parrot Pulse helps to assess its performance against other titles available on the market.
