As an entertainment executive, understanding the audience demand for a TV show is crucial for making informed decisions about content acquisition, distribution, and programming. In this article, we will focus on an analysis of the television series "Your Pretty Face Is Going To Hell" and how demand data can inform effective decision-making strategies.
Content Valuation using Demand Data:
Parrot Analytics' content valuation system is based on demand data and provides a dollar value contribution of any title to any platform, in any region. By utilizing demand data, TV executives can quantify a show's marginal revenue contribution, calculate its ROI, and analyze the show's ability to drive subscriptions and mitigate churn. With 2.9 times the audience demand of the average show in the United States over the last 30 days, demand for "Your Pretty Face Is Going To Hell" is good. This indicates that the show is likely to have a high valuation and could be a strategic asset for a streaming platform.
Acquisitions:
When considering content acquisition, decision makers may ask the following question: "What type(s) of content exhibit opportunities to acquire or produce?" By analyzing shows that have similar audience preferences to "Your Pretty Face Is Going To Hell," such as "Jersey Shore: Family Vacation" and "Teen Mom," TV executives can make informed decisions about which types of content they should acquire.
Programming Decisions:
Understanding a show's demand metrics, including rank, percentile, and trends, is essential for programming decisions. For example, if "Your Pretty Face Is Going To Hell" experienced an audience decrease in October, it may be beneficial to shift its time slot or consider other programming decisions to help promote or support the show's momentum.
Distribution Decisions:
As a global entertainment company, understanding a show's worldwide demand and its travelability is critical to make better distribution decisions. "Your Pretty Face Is Going To Hell" has okay worldwide demand, but its travelability is poor. Knowing this information, executives may evaluate different distribution strategies for the show depending on the regional demand.
In conclusion, demand data is a critical tool for entertainment executives looking to make informed content, distribution, programming, and acquisition decisions. With a thorough understanding of audience demand, executives can calculate content valuation, assess the potential growth of a show, and make strategic decisions that will help maximize the show's success and reach its target audience.
