In November 2023, "Zig & Sharko" had outstanding audience demand, with 11.3 times the audience demand of the average show in the United States. This is a clear indication that the show has a high valuation as it contributes significantly to the platform's viewer engagement. Entertainment executives can leverage this data to make informed acquisition decisions by recognizing that "Zig & Sharko" is providing outstanding value to users in the US and other leading global markets in demand for this title.
The spike in demand late in November can be attributed to a variety of factors, possibly marketing-related, that should be studied further by content distributors to pinpoint what drove this uptick in viewership. This would inform their programming decisions to optimize viewership by understanding how to drive interest in their content and what specific strategies are delivering the most impact.
The show's performance in the comedy genre is remarkable, ranking at the 96.7th percentile in November compared to other comedy titles in the United States. This is an instrumental insight for entertainment executives working at a production company, studio, or talent agency, who specialize in creating content in the genre. Industry players would find it useful not just to understand vertical demand in specific genres, but also across markets globally. By identifying the top 10 global markets where "Zig & Sharko" is most in-demand over the last 30 days as provided by Parrot Analytics, entertainment executives can make informed decisions on the best locations to distribute their content.
Furthermore, longevity, momentum, franchisability, and reach are all attributes that entertainment executives should be taking notice of to maximize the reach and effectiveness of content distribution. Longevity is an outstanding attribute for "Zig & Sharko," indicating that this show has maintained outstanding audience demand over time, while its momentum attribute indicates a rapid pace of growth. The franchisability attribute is outstanding - this could indicate that "Zig & Sharko" has potential for spin-offs or franchises in the future, which partners well with linear networks who are looking for long-lasting content with high-value IP. Finally, "Zig & Sharko" has a good reach in the US and globally measured by the number of people expressing demand for the show.
Using demand data can also help content financiers estimate ROI for a particular title, not just on the specific platform but also across various platforms globally, including SVOD platforms and TV networks. Entrepreneurs can make informed decisions on financing a particular show or not by evaluating the show's reception, longevity, and momentum across diverse global markets.
Parrot Analytics has been able to collate various data-driven insights for entertainment executives, proving the value of demand data and how it can be used to inform decision-making across the entire entertainment industry value chain, including content producers, financiers, and distributors.
