As an entertainment executive, you can use demand data to make more informed content, acquisition, or distribution decisions. The demand for "Zoey 101" is good and, if you are a content distributor or TV series financing company, you can consider acquiring the distribution rights for this TV series. If you are an OTT platform or a linear network, you can also consider licensing this series.
Demand data can be used for content valuation. You can apply Parrot Analytics' content valuation system to "Zoey 101" to reveal the dollar value contribution of the show to any platform in any region. This content valuation system answers various questions such as how much is "Zoey 101" worth, what is the baseline value of the title, and how is my series performing as an acquisition-driving or churn-reducing title.
Using demand data, you can estimate how much to spend on the content to maximize the ROI of your investment. Parrot Analytics content valuation system can help calculate the ROI a specific title will bring for any given platform.
Zoey 101 is a romance show and ranks at the 95.8th percentile among all romance titles in the United States in October 2023. This high demand for the romance genre, along with the show's good global performance across six dimensions, including audience demand, longevity, momentum, franchisability, and reach, can be beneficial for strategic decision-making by entertainment executives.
The show's audience demand increased in the United States by 29.9% during October 2023. Moreover, the demand spiked in late October, indicating an increase in popularity, which can be useful in informing your decision-making process concerning the launch or marketing of a new season or the acquisition of additional content like spin-offs and merchandise.
By examining the top 10 global markets where "Zoey 101" is most in-demand over the last 30 days, you can identify where the show is most popular, how to best distribute it, and the audience demographic to target. For example, you can target your marketing efforts towards the United States, where the show has achieved good audience demand. You can also consider licensing the show in Germany, which is the second-ranked market globally.
In conclusion, demand data is vital in helping entertainment executives make more informed strategic content, acquisition, or distribution decisions. By utilizing Parrot Analytics' content valuation system and examining the performance of a show like "Zoey 101," entertainment executives can better understand what audiences want and tailor their content acquisition and distribution strategies accordingly.
