As an entertainment executive, understanding audience demand is critical to making informed content, acquisition, distribution, and programming decisions. Using the example of "Zoey’s Extraordinary Playlist," we can see how demand data can be used to gain meaningful insights and assist you in your decision-making processes.
Firstly, using demand data to value content enables us to calculate specific titles’ dollar value contributions to any platform in any given region. We can use data to optimize spending on content acquisition and to analyze the value of our TV series libraries for streaming platforms.
Secondly, we can assess the show's general popularity using the average demand for the show relative to other titles in the United States. "Zoey’s Extraordinary Playlist" has 2.7 times the demand of the average show in the United States, whereas only 8.6% of TV shows have this level of demand. Lastly, we can identify the most popular genres in specific regions, such as rankings based on the percentile in the drama genre, as demonstrated by Zoey’s Extraordinary Playlist's 89.6th percentile ranking in December.
Demand data can be analyzed to compare the show's performance across various platforms globally, such as measuring demand performance across various dimensions such as travelability, momentum, and reach. In this example, Zoey's Extraordinary Playlist's travelability (international demand relative to home market levels), longevity (how well demand is maintained over time), momentum (the rate at which demand is growing), franchisability (spin-off potential) and reach (the number of people expressing demand for the show) are all okay, with good worldwide audience demand.
Additionally, we can look at the demographic composition of the audience and identify what elements of the content fans like the most. For example, by analyzing related shows watched by fans of Zoey’s Extraordinary Playlist such as "Game of Thrones," "For All Mankind," and "Invincible," we can identify common themes and similar shows that appeal to the targeted audience.
Moreover, demand data could be used to optimize the content release strategy and pricing and to calculate the ROI a particular title is expected to bring for any given platform. Additionally, we can use data to assess a TV Series' ability to drive subscriptions and mitigate churn.
We can also use demand data to benchmark against other titles in the market and inform pre-release marketing strategies. By identifying the top ten global markets where "Zoey’s Extraordinary Playlist" is the most popular, we can adjust our marketing campaigns to suit local preferences and preferences.
Demand data can also help to uncover new opportunities for content distribution, find undiscovered titles with growing demand, and inform decisions about platform and network fit. By examining demand data in real-time, we can quickly identify shows that are likely to perform well and act quickly to take advantage of them.
In conclusion, using demand data can help entertainment executives make informed content, acquisition, distribution, and programming decisions. By analyzing audience demand, we can obtain valuable insights into audience preferences and tailor our content offerings accordingly.
