As a TV executive from South Africa, you can use the demand data of "American Horror Story" to inform your programming and acquisition decisions. For example, the show has an outstanding demand in South Africa, which is 13.9 times the audience demand of the average show over the last 30 days. This level of demand is exceptional as only 2.7% of all TV shows have attained that level. Comparing the show's demand over the last 30 days to that of the previous 90 days shows that the demand is increasing, indicating it is a growing title.
South Africa ranks "American Horror Story" at the 99.9th percentile in the drama genre, meaning that it has higher demand than 99.9% of all drama titles in South Africa. Therefore, the show has proven appeal to the South African audience, and you can leverage that popularity to improve your platform's subscription and retention rate.
As an entertainment executive, the show's Parrot Pulse score across six dimensions also provides you with a better understanding of the series' global performance. The Pulse score shows that the show has outstanding demand worldwide, and South Africa only accounts for 35% of its demand in the United States. Knowing this data, you can target specific markets to acquire and distribute the show. Additionally, the show's high franchisability score and reach indicate high potential for spin-offs that can increase long-term profitability.
Using demand data, you can determine the show's optimal release strategy and pricing model based on its popularity. For example, "American Horror Story" has exceptional momentum and longevity, which suggests that it has managed to retain and attract viewers over time. Therefore, the show could benefit from a weekly release strategy that encourages interaction with subscribers, like social media discussions or watch parties, in-line with its growing popularity.
Demand data provides you with the opportunity to assess the value of the show as well as access its monetization potential. You can assess its value based on its demand, which provides you with a baseline value for titles. In the case of "American Horror Story," the demand data shows that the show outperforms the average TV show in every market where the show is most in demand, including the United States, Canada, Brazil, Russia, United Kingdom, Australia, France, Germany, and China. This data indicates that the show has high commercial value and that it could lead to the acquisition or distribution of similar horror or thriller content that resonates with South African audiences.
Finally, by analyzing the audience demand data of "American Horror Story," you can uncover new opportunities and make decisions regarding portfolio expansion, to either acquire or produce content, that aligns with the tastes and preferences of your audience. For instance, by comparing the shows that the fans of "American Horror Story" also like, such as "Loki," "Rick And Morty," "American Horror Stories," "Ahsoka," "Foundation," "Star Trek: Lower Decks," "The Walking Dead: Daryl Dixon," "Invasion," and "The Simpsons," you can identify genre trends and content types that resonates with the show's audience. Consequently, you can produce or acquire content that caters to the preferences of your audience and potentially lead to higher engagement and retention rates.
Overall, analyzing the audience demand data of "American Horror Story" provides you with valuable information that can inform your strategic decision-making process as an entertainment executive in South Africa. By utilizing demand data for content valuation, you can make informed decisions about the acquisition, distribution, programming, and production of content that resonates with South African audiences, ultimately leading to profitable content monetization.
