Demand data can be a powerful tool for making informed decisions for content, acquisition, programming, or distribution. The highly popular and successful TV show "The Kardashians" can serve as an exceptional example of how demand data can be analyzed to make well-informed decisions. By assessing the key performance metrics for this show in South Africa in October 2023, one can make effective decisions on content valuation, programming, and acquisition.
Content valuation can use demand data to answer questions about how much a show or IP is worth, how much of its worth is driven by popularity from its stars, and the show's value as an asset for a streaming platform. "The Kardashians" had an outstanding demand of 12.9x the South African show average in October, signifying its high value to viewers in this market. Additionally, only 2.7% of all TV shows have reached this level of demand. Over the last 90 days, the show's demand has been increasing, and in October, the demand in South Africa was 77% of the demand in its country of origin, the United States.
For programming decisions, demand data provides crucial insights into areas such as audience taste clusters, trends and patterns, scalability testing, and preference differences between different regions. By examining the top 10 global markets where "The Kardashians" is most in-demand, we find that the show has outstanding audience demand in the United States, South Africa, the United Kingdom, Canada, Australia, and the Netherlands.
Demand data can also support acquisition decisions by revealing a show's ability to drive subscriptions and mitigate churn. For instance, "The Kardashians" has a pulse measure that shows its global performance and dimensions for six categories. These categories include audience demand across all platforms, travelability, longevity, momentum, franchisability, and reach. By assessing such measures, an entertainment executive can make an informed decision concerning "The Kardashian" acquisition.
Finally, demand data can inform distribution decisions by assessing the best distribution strategy, pricing, and expansion opportunities. The popularity of "The Kardashians" in South Africa has recently decreased by 13.2%, but demand spiked mid-October. Studying such patterns can help with decisions on the most efficient way to distribute the show. Additionally, the global popularity of "The Kardashians" and its international travelability indicates that it could be an exceptional show to expand globally.
In summary, demand data is an essential tool for making informed content, acquisition, programming, and distribution decisions. For "The Kardashians" in South Africa, demand data can support various decisions by revealing the show's valuation, programming preferences, acquisition potential, and distribution strategy. By analyzing the demand data for any show, entertainment executives can make data-driven decisions that align with their organizations' goals.
