The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working in any capacity within the industry, it is crucial to leverage audience demand data to make strategic decisions around acquisition, distribution, programming, and content valuation that will lead to more informed and ultimately more successful outcomes. In this example, we will discuss how analyzing the demand data for the TV show "Inside Edition" in Denmark during October 2023 provides insight into potential acquisition opportunities, international expansion, and more.
Firstly, by examining the audience demand for "Inside Edition" in Denmark, we can get an idea of its popularity and value. The show has 12.4 times the audience demand of the average show in Denmark over the last 30 days, and only 2.7% of all TV shows have this level of demand. This indicates that the show would be an excellent choice for acquisition to add to a platform's library, assuming that the cost of acquisition is proportional to the content's value. Demand data can help decide how much should be spent on the show and also reveal how much of its value is being driven by demand for one of its stars or the value of the show's content library to a platform over time.
Secondly, analyzing the show's demand in Denmark enables executives to identify other similar shows that the current audience might like or any other popular genres in Denmark that could be included in the platform's offerings. For instance, "Inside Edition's" demand decreased by 5.7% during October in Denmark, indicating that the current audience for the show is becoming less engaged. In contrast, the demand spiked mid-October 2023, indicating that an upcoming episode or segment could have helped draw back audiences.
Demand data also helps with decisions concerning supply and demand, enabling executives to identify content with opportunity for acquisition or production and providing insight into how exclusive content can impact subscribers. For instance, it's essential to assess how to retain and acquire audiences continually, a decision that a platform needs to make regularly. "Inside Edition's" demand data analysis shows that the show has higher demand than 100.0% of all documentary titles in Denmark during October 2023. Making decisions based on such viewership patterns could assist a platform in deciding which type(s) of content will attract new subscribers.
The demand data can also inform the pre-release marketing strategy, competitive benchmarking against other titles available in the market, and how effective a show's marketing campaign is. Demand uncovers under-monetized content that could have potential if distributed in new markets. "Inside Edition's" global performance across six dimensions provides an independent measure of its global performance, with the worldwide audience demand across all platforms being outstanding. Its longevity, momentum, and reach are exceptional, and its franchisability (spin-off potential) is good.
Finally, content valuation is a crucial decision that all executives must make, and audience demand data makes this more precise and informative. Demand data can be used to determine how much to spend on a particular title, what titles would drive engagement across the rest of the catalog, and to estimate cannibalization of audiences if a title is available on multiple services. By using the Parrot Analytics content valuation system, executives can access data to calculate the ROI a specific title can bring for any given platform, assess a TV series' ability to drive subscriptions and mitigate churn, and so forth.
In conclusion, demand data is critical when making more-informed decisions as an entertainment executive concerning acquisition, distribution, programming, and content valuation. Executives can leverage the demand data for the TV show "Inside Edition" in Denmark during October 2023 to get insights into potential acquisition opportunities, international expansion, and more. By looking closely at the data, it is possible to determine that "Inside Edition" is a hugely popular show and is making increasingly more significant impacts every day.
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Our TV audience measurement dataset is truly global. Discover how popular Syndication‘s Inside Edition is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Denmark, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Syndication and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Inside Edition, for example, can be assessed for a market e.g. Denmark, which can then be benchmarked against genre averages (e.g. News Magazine), using our globally standardized Demand Expressions® metric.
This page has been amended on May 9, 2024, 9:15 p.m. PST using television demand data from Parrot Analytics for Inside Edition in Denmark. We provide our partners with smart SVOD workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.