As an entertainment executive, you are constantly tasked with making difficult decisions regarding content, distribution, and programming. Utilizing demand data from platforms like Parrot Analytics can help you make more informed decisions. For example, let's examine the case of the TV series "Gcb," based on its performance in November 2023 in the United States.
Content Valuation: The demand for "Gcb" can provide insights into its economic value. With 4.3 times the audience demand of the average show in the United States over the last 30 days, it demonstrates good demand. Examining its audience demand on a rolling year basis reveals that it peaked at 7.7 times the average over the course of the year, but decreased to 6.2 times the average in the last 30 days, indicating a decreased popularity. These insights can be used to inform content valuation for "Gcb" as a standalone series, or as part of a larger library.
Programming Decisions: The demand for "Gcb" can provide insights into how well it is performing against the market. Only 8.6% of all TV shows have this level of demand, indicating that "Gcb" is performing well. However, the 16.3% decrease in audience demand during November indicates a trend that requires attention. Understanding the show's demand relative to other shows in the same genre can also be helpful for programming decisions. "Gcb" ranks at the 96.2th percentile in the romance genre, indicating that it has higher demand than 96.2% of all romance titles in the United States. This information can inform programming decisions for both the show and the network, such as scheduling it in a way that maximizes its audience appeal.
Distribution Decisions: Understanding global demand for "Gcb" can inform distribution decisions. By examining the top 10 global markets where "Gcb" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets. Furthermore, "Gcb"'s number one market globally is the United States where it achieved good audience demand of 2.4x. Understanding which markets are most in-demand can help inform distribution decisions, potentially leading to more successful distribution deals and increased viewership.
Acquisition Decisions: Demand data can also inform acquisition decisions. Identifying other shows that fans of "Gcb" also like, such as "Hawthorne," "Claws," and "The Daily Show," can provide insights into what other content may be worth acquiring. Examining demand data for potential acquisitions can help determine if they are worth the investment.
In conclusion, demand data is a valuable tool for entertainment executives for making informed content, distribution, programming, and acquisition decisions. Using demand data, executives can understand the current and potential value of an IP, identify audience trends and behavior, and compare the performance of content against the market. By leveraging this data, executives can work faster and smarter, making decisions that ensure success and reduce their risk.
