As an entertainment executive, you can use demand data to make more informed content decisions for your streaming platform, TV production company or pay-TV network. Let’s take the example of “Gcb” in January 2024 in the United States to understand how Parrot Analytics demand data can be used in various ways.
Content valuation:
One of the primary applications of demand data is content valuation. By looking at “Gcb”'s audience demand trend, it is possible to see that the demand for the title is good, with 4.4 times the audience demand of the average show in the United States over the last 30 days. This show is ranked at the 96.2th percentile in the romance genre in January. Thus, viewing this show as a valuable asset in your content library may provide distinct advantages in terms of attracting and retaining audiences who value the romance genre.
Programming decisions:
Demand data can help make better programming decisions by identifying the audience’s likes and dislikes. For example, if you know that fans of “Gcb” also like “The Walking Dead,” “Baby Daddy,” “The Mandalorian,” “NCIS,” and “Law & Order: Special Victims Unit,” and you’re looking for new content to add to your services, this information can prove valuable for the acquisition of new programming.
Subscriber Acquisition and retention:
Demand data can be used to make smarter subscription conclusions. For example, executives can use demand data to find the most popular genres in their markets. If romance is particularly popular in a certain area, stocking “Gcb” on the platform, which is high in demand, can generate positive results for subscriber retention and acquisition. Also, analyzing the audience demographics who enjoy “Gcb,” can help to target specific audiences for subscriber acquisition.
Distribution and Acquisition Decisions:
Parrot Analytics demand data can help distribution platforms or acquisition team to evaluate their possible ROI by finding out the popularity of TV series and movies. The data may provide evidence of a particular series or movie popularity in a particular market. In the case of “Gcb,” the United States is where the show has the most demand, followed by Brazil. By understanding the demand in each of these markets, executives can make informed distribution and acquisition decisions as to how the content will be released in each market, and the number of resources that the series will receive in each market.
Optimal Release and Pricing:
Knowing how the popularity of the show has changed over the year and the last 30 days can help further optimize release strategy and pricing. Demand for “Gcb” has increased by 9.6%, which indicates a possible increase in pricing it as it approaches peak demand.
In conclusion, Parrot Analytics' demand data is extremely valuable for executives in the entertainment industry. It provides metrics for applications such as content valuation, subscriber acquisition and retention, programming decisions, distribution and acquisition decisions and optimal release strategy and pricing. By leveraging this data, executives can make data-driven decisions and increase their effectiveness and efficiency in an increasingly complex, global and fragmented entertainment industry.
