As a TV executive, you are always looking for ways to make more informed decisions when it comes to content. Parrot Analytics' demand data can give you a powerful tool for understanding how your content is performing, how it compares to the competition, and how it is resonating with audiences. Let's take a deeper look at how demand data has been used to analyze "Adventure Time: Distant Lands."
Content Valuation:
Demand is a critical component when it comes to content valuation. Parrot Analytics' proprietary content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. By using demand data, you can calculate the ROI a specific title will bring for any given platform and assess a TV series' ability to drive subscriptions and mitigate churn. In the case of "Adventure Time: Distant Lands," we see that its demand is good, with 3.0 times the audience demand of the average show in Australia. By using this data, you can determine how much your show is worth in different markets and use this information to make informed acquisition and distribution decisions.
Marketing:
Demand data can also inform pre-release marketing by offering insights into which elements of content fans are responding to the most. By utilizing this data ahead of a premiere, TV executives can optimize their marketing campaigns for maximum success. In the case of "Adventure Time: Distant Lands," we see the show's momentum is good, with demand growing steadily in recent weeks. By leveraging this information, TV executives can make informed decisions about how to market future shows.
Programming and Acquisition:
Demand data can also help with programming and acquisition decisions. By understanding which types of content are in demand, you can make more savvy decisions about what to produce, acquire, or distribute. In the case of "Adventure Time: Distant Lands," we see that fans who like this show also enjoy other hits like "Rick and Morty," "What We Do In The Shadows," and "WandaVision." By understanding which other shows are resonating with your audience, you can identify gaps in your programming and make informed decisions about how to fill them.
Market Expansion:
Demand data can also be used to help companies expand into new markets. By understanding the travelability of a show - a measure of its international demand relative to its home market - you can determine which shows are likely to resonate with audiences in different regions and make decisions about where to focus your advertising and marketing efforts. In the case of "Adventure Time: Distant Lands," we see that demand in Australia was 30% of the demand in its country of origin, the United States. This information can be used to target advertising and distribution in regions where the show is likely to perform well.
In conclusion, demand data is a powerful tool for TV executives looking to make more informed content decisions. By analyzing shows like "Adventure Time: Distant Lands," you can gain valuable insights into how your content is performing, how it compares to the competition, and how it is resonating with audiences. Whether you are looking to make acquisition, production, distribution or programming decisions, demand data can give you the insights you need to be successful in today's increasingly competitive entertainment landscape.
