As an entertainment executive, you can use demand data to make more informed decisions about content acquisition, distribution, and programming. Let's take the example of "Anthony Bourdain: Parts Unknown" in Australia in December 2023 to understand how demand data can be helpful for you.
Content Valuation:
Demand data can be used in content valuation to understand how much a show or a library of shows is worth to a platform. With 2.5 times the audience demand of the average show in Australia over the last 30 days, "Anthony Bourdain: Parts Unknown" has a good demand. This indicates that the show has a decent value in the Australian market.
Acquisition Decisions:
Demand data can be useful in identifying what types of content to acquire or produce. You can use the demand for "Anthony Bourdain: Parts Unknown" as a benchmark to see similar shows that are also popular in Australia, such as "Death In Paradise", "The Mandalorian" or "Westworld". This will give you an idea of the type of content that Australian audiences enjoy, which may inform your decision to acquire or produce similar content.
Distribution Decisions:
You can use demand data to determine which platforms to target for distributing your content. "Anthony Bourdain: Parts Unknown" has higher than average demand in various regions including South Korea, Germany, Netherlands, United Kingdom, France, Australia, and Sweden. This information can help you make strategic distribution decisions and target audiences with similar interests.
Programming Decisions:
Demand data can also be used to make more informed programming decisions. The demand for "Anthony Bourdain: Parts Unknown" in Australia has been increasing recently, and audience demand for the show has increased by 9.6% in December. This information can help you decide whether to promote the show more, add it to a new time slot, or maybe even include it in a themed programming block.
By examining the top 10 global markets where "Anthony Bourdain: Parts Unknown" is most in-demand over the last 30 days, we can understand that the United States is the show's number one market globally, followed by Canada. If you are working with a platform that targets these regions, this information can be particularly useful for you in making informed acquisition or programming decisions.
In conclusion, demand data is a powerful tool that can be used by entertainment executives in multiple ways to improve the value of their content. By analyzing a show's demand in a specific market, it is possible to make more informed content, acquisition, distribution, and programming decisions.
