TV executives can leverage demand data to make more informed content, acquisition, distribution, and programming decisions. For instance, the demand for a show like "Arrow" can provide insights into its valuation. With good demand, which is 5.1 times the average show in Australia, the show's dollar value can be determined through Parrot Analytics' content valuation system. Also, by examining demand data, executives can answer questions like how much a show is worth to another platform, how a show is performing as an acquisition-driving or churn-reducing title, and how demand can inform optimal pricing and release strategies.
Furthermore, demand data can be used to determine the type of content that exhibits opportunities to acquire or produce. By examining the demand for shows that fans of "Arrow" also like, like "Supergirl," "The Walking Dead," and "Game of Thrones," executives can identify genres that resonate the most with their audience. They can then acquire or produce content in that genre to retain customers or grow their audience.
Demand data can also help TV executives retain existing subscribers. By determining which titles are popular, executives can decide which titles to buy to keep existing audiences happy. The data can also inform programming decisions, such as which shows to renew or cancel, and which to promote through marketing campaigns.
Finally, demand data can inform other strategic decisions. For example, by examining the top 10 global markets where "Arrow" is most in-demand over the last 30 days, TV executives can decide which platforms to target for content distribution. Additionally, the data can uncover under-monetized titles and help executives decide which titles to create spin-offs or franchises. Overall, demand data provides powerful insights that TV executives can leverage to make informed content decisions.
