As a TV executive looking to make more informed content decisions, one can leverage audience demand data provided by platforms, such as Parrot Analytics, which offer insights into the popularity of TV shows. Using "Avatar: The Last Airbender" as a case study, we can identify some of the ways in which demand data can be utilized to optimize content strategies.
Content Valuation: Demand data can enable content valuation, allowing TV executives to determine how much a show is worth to a platform or another streaming service. The quantity and rate of audience demand for a show, as demonstrated by the 10.0 times its average demand in Australia, can inform negotiations concerning the licensing and acquisition of new content.
Programming Decisions: One can use demand data to inform programming decisions, finding out which programs would be most popular with audiences. With an increased demand of 30.3% in Australia in January 2024, "Avatar: The Last Airbender" makes for an excellent acquisition title. Additionally, one may use demand data to optimize release strategies, finding out the best time to schedule a show. For instance, late January 2024 in Australia showed a spike in demand for "Avatar: The Last Airbender."
Distribution Decisions: TV executives can leverage demand data to map local whitespaces, identifying the top genres in a local market. For instance, the data indicates that "Avatar: The Last Airbender" is in the 98.7th percentile in the animation genre in Australia, indicating that there is a high amount of audience demand for such content. One may also use it to inform decisions on where to target the distribution of a show, helping to identify which platforms to target.
Talent Agency Decisions: Talent agencies could use demand data to partner with the right talent or brands to expand the audience base for a show or find fresh avenues for monetization opportunities. One could also use it to quantify taste clusters, identifying the preferences of specific audience groups and the territories in which these groups express the most significant demand.
Production Decisions: A production company could leverage data on audience demand to determine which types of content to acquire or produce. Demand data could help identify the most popular genres in a particular market, inform content strategy, and channel investment opportunities.
In conclusion, Parrot Analytics' audience demand data provides invaluable insights that can guide TV executives, publishers, platforms, content distributors, and talent agencies in making data-driven decisions that optimize their operations and maximize resources. By analyzing audience demand trends and patterns, content valuation can be better understood, acquisition decisions better informed, and programming decisions better optimized.
