As an entertainment executive, you need to make informed content and acquisition decisions to attract and retain subscribers while maximizing revenue. One way you can accomplish these objectives is by leveraging demand data, which can provide insight into audience preferences and potential audiences for your products.
For example, using the exemplary "Be With You" series in Australia in October 2023. According to our demand data, the show had 2.1 times the audience demand of the average show in Australia. This demonstrates that the demand is good, putting it in the top 8.6% of all television shows in terms of demand. Furthermore, demand for the show has been increasing lately, as its demand has been 1.9 times the average over the past 90 days. As such, acquiring or producing similar content related to "Be With You," such as the rom-com genre, could help maximize revenue since audience demand for the genre is high in the region.
Another aspect that demand data can assist with is helping with long-term planning by analyzing a show's longevity; for example, "Be with You" had outstanding audience demand during the year compared to the last 30 days (73.9%). Executive producers can use such data to brainstorm creative and engaging ideas that can keep the viewers sustained over a more extended period. In this case, it could include developing spin-off shows or slow-burning sequels related to the "Be with You" series, premised on the fact that its longevity was outstanding.
Additionally, understanding regional demand information for "Be With You" and similar shows was important for optimizing release strategy and pricing as this can be Mercurial based on demographics. As an executive, you must leverage this information to assess the show's demand in different regions and decide whether to price it differently in those areas. In the case of "Be With You," our data shows that demand spiked in October 2023 mid, which suggests that it would be worth exploring the correlation between pricing and regional demand.
Furthermore, since the demand for the romantic genre is high globally, understanding it helps discern the target audience who might appreciate the series, which has high demand in the Philippines and Vietnam. This also provides you (executive) with insight into expanding your platform audience, particularly in those markets, by acquiring similar content. This would merit an analysis of what content to produce or acquire to support global SVOD expansion, keeping in mind the kind of shows that will attract and appeal to audiences in the Philippines and Vietnam, respectively.
Finally, analyzing the seasonal profile and show's metadata, executive producers or financing companies can structure and develop series production that will attract new subscribers while retaining their existing subscriber base. In the case of 'Be With You," with 72 episodes over one season, creative heads can explore episodic structures that appeal to viewers. more so, by knowing how the series ranks against its competition, quality performances, and storyline, you can explore an executive decision on which way to acquire or produce or distribute it.
In summary, our demand data can provide executives at any of the above-mentioned organizations with important insight into various aspects related to content, including its valuation, regional and global demand, competitor benchmarking, audience preferences, and long-term planning. By using demand data, executives can make more informed choices by exploring the underlying factors that contribute to popular demand.
