For entertainment executives, knowing the demand for a TV show is vital in making informed decisions regarding content valuation, acquisition, distribution, and programming. Parrot Analytics' demand data for "Ben 10: Ultimate Alien" in Australia for January 2024 provides insights into how entertainment executives can use this information to make more informed decisions.
Firstly, demand data enables the valuation of content. The value of "Ben 10: Ultimate Alien" can be assessed using demand data, which shows that it has 2.1 times demand compared to the average show in Australia over the last 30 days. Additionally, it ranks at the 93.8th percentile in the animation genre for January 2024, indicating higher demand than 93.8% of all animation titles in Australia. The show's increasing demand over the last 90 days and 30 days also indicate that it is growing in popularity and is a valuable asset.
Furthermore, demand data informs acquisition decisions. Entertainment executives can determine whether their platform or network is a suitable home for the series by examining the show's performance in different markets. "Ben 10: Ultimate Alien" performs well globally, with a strong following in the United States and India. This information can help executives decide whether to acquire the show for their platform in a particular market or territory.
Demand data can also help with programming decisions. The demand spike for "Ben 10: Ultimate Alien" in late January can suggest that it may be worth rerunning or promoting the show at that time in Australia. The show's popularity makes it a contender for programming blocks aimed at the animation genre. Finally, franchise potential and longevity serve to identify when it may be appropriate to consider a spin-off of the show to capitalize on existing demand and expand the brand.
Finally, the reach metric of demand data is valuable when it comes to distribution, as it shows whether the show is likely to attract new audiences. The show's steady positive growth and high demand in markets like Nigeria and the United Kingdom suggest that there is an opportunity for the show to serve as a flagship or anchor title on streaming platforms or linear channels in those markets.
Overall, "Ben 10: Ultimate Alien" provides valuable insight into the ways in which entertainment executives can leverage demand data to better inform their strategic decision-making processes. Demand data can be used to determine the value of content, identify acquisition opportunities, inform programming decisions, and identify how and where content should be distributed. Being aware of demand data can put entertainment executives in a stronger position to make informed decisions and take advantage of opportunities in the ever-changing entertainment landscape.
