Entertainment executives, demand data is a gold mine for making informed decisions. By examining the demand data of "Blade Runner: Black Lotus" in January 2024 in Australia, we can illustrate how demand data can help you make better content, acquisition, distribution, and programming decisions.
One important application of demand data is content valuation. By evaluating the demand data of a show, such as "Blade Runner: Black Lotus," executives can estimate its market value. In this example, with 2.5 times the audience demand of the average show in Australia over the last 30 days, it is clear that the show is in high demand, indicating its content value. In addition, the show's recent increase in demand in Australia by 28.2% further demonstrates its growing content value.
Demand data serves another valuable purpose: informing content acquisition decisions. For instance, by examining shows that fans of "Blade Runner: Black Lotus" have also liked, such as "Wheeler Dealers," "Taskmaster," and "Stranger Things," entertainment executives can identify what audiences are interested in. As such, they can make more informed content acquisition decisions.
Demand data can also inform distribution decisions. The show's travelability dimension indicates that it has widespread global appeal, but its demand in Australia is only 32% of the demand in its country of origin, the US. This presents significant distribution opportunities for executives to expand the show's reach and global audience by making it available in new markets.
Programming decisions can also benefit from demand data analysis. By examining demand data trends over time for shows such as "Blade Runner: Black Lotus," executives can discern which shows in their library have the most sustained audience engagement. As we can see, the show has maintained its audience demand well, indicating strong audience engagement over time. Executives can use this information to make informed programming decisions like ongoing series renewals.
Finally, executives can use demand data to inform marketing decisions, such as pre-release campaigns. For instance, by examining the show's peak demand on a one-rolling year basis versus the last 30 days, it is clear that the show’s popularity has increased recently. This information can help executives tailor their marketing plans and capitalize on the show’s newfound popularity.
In conclusion, demand data is a powerful tool for entertainment executives in making informed content, acquisition, distribution, and programming decisions. By examining the demand data of "Blade Runner: Black Lotus" in Australia in January 2024, we can see how executives can utilize demand data for content valuation, content acquisition, distribution, programming, and marketing decisions. Entertainment executives can leverage demand data in their decision-making process to increase the success rate of their content strategies.
