As a TV executive, the first question that comes to mind when analyzing a TV show like "Blue Mountain State" is how much is the show worth, and how can we monetize it? With Parrot Analytics' demand data, we can now quantify the value contribution any title makes to a platform in any specific region. In the last 30 days, "Blue Mountain State" has demand 4.7 times higher than the average TV show in Australia, and it's now ranking at the 97.5th percentile in the comedy genre. This information is valuable because it helps executives understand if the show's popularity is sustainable and if it's worth investing more money into the show.
Another important question that executives can ask is, "where should we distribute this show?" By analyzing the top 10 global markets where "Blue Mountain State" is in demand, we can learn a lot about where the show will have the most impact. For example, the show has outstanding audience demand in the United States, where it has a demand five times higher than the global average. This information can be used to prioritize airing the show in the United States and to invest more heavily in marketing efforts in that region.
Furthermore, Parrot Analytics demand data can help TV executives make smarter acquisition and programming decisions. In this case, other shows that fans of "Blue Mountain State" also like are "Love Life", "Rescue Me", "Tell Me Lies", "Rick And Morty", and "It's Always Sunny In Philadelphia". This information can be used to purchase these shows for the platform to add to their catalog of content, which can increase engagement and attract new subscribers.
Moreover, TV executives might want to know about the show's global appeal or travelability. In this case, our demand insights show that "Blue Mountain State" has an international demand 48% of that in the United States. This indicates that the show has a smaller but still significant audience in other countries and has some international travelability potential.
Finally, one of the most crucial questions TV executives have is, "how can we retain and attract more subscribers?" By analyzing "Blue Mountain State's" month over month and year-over-year demand trends, executives can gain insights into how well the show has been maintaining its audience appeal, and if it's worth continuing to invest in the show. In this case, "Blue Mountain State" has experienced a 24.2% increase in demand in Australia in February 2024 compared to the previous month. This information can be used by the executives to make data-driven content decisions that attract and retain subscribers better.
In conclusion, demand data is a powerful tool for TV executives to quantify any title's economic value contribution, make data-driven acquisition and programming decisions, optimize their marketing campaigns, and strategize for global expansion. The example offered by "Blue Mountain State" underscores the importance of demand data in making more informed content, distribution, and acquisition decisions.
