As an entertainment executive, you can leverage demand data to make informed decisions about content acquisition and distribution. The data from the "Chicago P.D." show in January 2024 in Australia can provide some insights into the importance of demand data in the decision-making process.
Firstly, demand data can help you quantify the dollar value contribution of a TV show to a certain platform in any given region, which is an essential aspect of content valuation. In the case of "Chicago P.D.", the show has exceptional demand in Australia, 10.6 times the average show in the country, as well as in other markets globally.
Moreover, demand data can offer you insights into your target audience, preferences, and viewing habits, which can help you make more informed content acquisition decisions. For example, based on the "Chicago P.D." data in Australia, we can learn that fans of the show are also interested in other TV shows such as "Chicago Med," "Law & Order: Special Victims Unit," and "FBI: Most Wanted," which can provide executives with ideas for content acquisition or production of similar shows.
Additionally, examining global markets can lead to discovering new trends and opportunities for acquisitions that weren't previously realized. In this case, looking at the top ten global markets for "Chicago P.D.", we see that it outperforms the demand of the average TV show, which can inform executives of where to prioritize their resources.
Moreover, demand data can also inform distribution decisions and help executives determine which platforms are best suited for their content. In this case, the show's Parrot Pulse showed that it had outstanding global travelability, meaning it has significant international demand relative to its home market.
Finally, demand data can be leveraged when creating marketing strategies to optimize a show's popularity. For example, "Chicago P.D." experienced a demand spike in late January 2024 in Australia, which could have been capitalized upon by implementing specific marketing tactics.
Overall, demand data is an essential tool for entertainment executives as it can inform content valuation, support acquisition and distribution decisions, help understand current trends and habits of a target audience, and help with marketing tactics and promotion.
