As a TV executive, understanding audience demand can be paramount in making informed content acquisition and distribution decisions. With Parrot Analytics’ cutting edge technology and analytics, you will have access to the most comprehensive and accurate expression of audience demand across your line of work.
Let’s take a deeper dive into how demand data can enhance programming and distribution decisions using the example of the TV show “Chuck”. In January 2024, this show had 4.6 times the audience demand of the average show in Australia, demonstrating a good level of demand with a recent increase in interest. The show performed well in terms of ranking, moving up 185 spots to reach the peak rank of #454.
Additionally, “Chuck” is in the 97.6th percentile in the drama genre, meaning it has higher demand than 97.6% of all drama titles in Australia, indicating the show resonates well with its intended audience. To further explore the audience fit of this title, we can look at fans of “Chuck” and other shows with a similar audience. In this case, fans of “Chuck” also enjoy titles such as “The Boys” and “Rick and Morty”.
The demand spike in late January can also provide insight into scheduling and marketing strategies for future releases, as the show may have been associated with a larger event or marketing campaign during this time. Furthermore, examining the top 10 global markets where “Chuck” is most in-demand provides a clear understanding of its market appeal. The United States, for instance, shows outstanding audience demand, with 6.3x higher than the average in that country. Brazil follows with good demand, and other countries such as the UK, Netherlands, Canada, South Africa, Germany, and Sweden all have good demand for the show.
Overall, demand data is an essential tool in content valuation, as it allows TV executives to estimate the value of exclusivity, monetary value of a given title, and even ROI when purchasing content, to make informed decisions about content licensing, production, distribution, and programming. By understanding a show’s reach, momentum, longevity, travelability, franchisability, and top-performing markets, TV executives can make strategic decisions that maximize audience engagement and increase revenue. Get in touch with Parrot Analytics to learn how our demand data insights can take your business to the next level.
