As an entertainment industry executive, you need to understand how demand data can help you make more informed decisions regarding content valuation, acquisition, distribution, and programming. Therefore, let's discuss how demand data for Conan in Australia during October 2023 can inform your decision-making process.
Content Valuation:
If you are interested in determining the value of Conan, you can use demand data as a basis for your valuation. Parrot Analytics content valuation system operates globally and can provide the dollar value contribution of any title to any platform. Using global content demand and supply, the content valuation system can answer questions like how much is Conan worth, and how much of its value is driven by demand for one of its stars?
Acquisition and Distribution:
If you are considering acquiring Conan or distributing it to another platform/network, you need to understand how it's performing in the current market. During October 2023, the demand for Conan in Australia decreased by 47.6%, which might indicate a decline in consumer interest. You can use demand data to assess the show's appeal in different markets worldwide and how it compares to other titles available in the market. For instance, demand for Conan is the highest in the US compared to other global markets, including Australia. You can leverage demand data to understand which target market to pursue based on market demand.
Programming:
If you are considering programming Conan or any talk show, you can use demand data to make more informed decisions. For example, demand for talk shows varies across different markets, and demand for Conan in Australia was good in October 2023. You can use demand data to determine the ideal timeslot for the show and which shows are most popular with Conan fans.
Content Decisions:
Demand data can inform your decisions regarding content. By examining the shows that Conan fans like, you can use this information to determine which genres or themes work better with audiences. From the analysis of the show's metadata, Conan ran for 11 seasons and ended in June 2021. Suppose you are considering reviving the show or producing a spinoff. In that case, you can use the show's franchisability dimension to understand its spin-off potential better.
In conclusion, demand data is a valuable tool for entertainment industry executives, and Parrot Analytics provides a content valuation system that can be used to determine the value of a title to any platform in any region globally. You can leverage demand data to make more informed decisions regarding content valuation, acquisition, distribution, and programming. Demand data can also inform your content decisions, including understanding what audiences like and how best to appeal to them.
