Demand data plays an important role in helping TV executives make informed content decisions. As evident from the analysis of "ER," examining audience demand data can provide insights on the popularity and trends of TV shows. This can be useful in content valuation, acquisition, distribution, and programming decisions.
The demand for "ER" in Australia has been increasing recently, with 3.2 times the audience demand of the average show in the country over the last 30 days. This data helps to put a dollar value on the series and estimate its ROI on a platform. TV executives can use this information to determine how much to spend on content or how much to sell a title. Moreover, by comparing the demand of "ER" with other titles in its genre, an executive can determine the audience appeal a specific genre has in a particular market, which can help inform acquisition and distribution decisions.
Furthermore, audience demand data identifies the show's popularity with its global audience. TV executives can use this information to increase the reach of the show by selecting the right distribution platform or collaborating with a production company that caters to the markets where the show is highly in-demand. In addition, executives can use this data to optimize pricing and release strategies to promote maximum engagement among loyal fans of the show.
Demand data also provides insights that can help studios, production companies, and distribution companies to make informed decisions on how to franchise and monetize the IP of the show. By understanding the show's global demand and the audience's taste clusters, executives can make informed decisions on what content to produce or acquire to support global expansion as well as explore spin-offs and other franchises.
As for the analysis of "ER," it shows that demand for the show is not only high in Australia but also other markets, such as the Netherlands, France, United Kingdom, Canada, and Germany, among others. This shows that exploring new markets and understanding their unique audience needs and preferences could help increase the show's reach and boost monetization opportunities.
In conclusion, demand data empowers TV executives to make content, acquisition, distribution, and programming decisions that are backed by audience demand insights. By leveraging this data, executives can make more informed and data-driven decisions that enhance their content strategies, optimize their investments, and improve their chances of success in the highly competitive world of television.
