For TV executives, demand data can help make more informed decisions regarding content valuation, programming, and distribution. In the case of "Frayed", demand data reveals valuable insights that can inform content acquisition and programming decisions in Australia and other markets.
One way demand data can be used is by determining content valuation. Through the use of demand data, executives can estimate the value of a title, its ability to drive subscriptions and mitigate churn, as well as determining its ROI for any given platform. This data can be used to help decide how much to spend on content, as well as measuring a show's worth relative to other titles available on the market.
Demand data can also help with acquisition and distribution decisions, such as determining which titles exhibit opportunity to acquire or produce, and how to map local whitespaces based on the most popular genres in a market. By identifying how well a show is performing relative to others in a particular genre, executives can decide what type of content they should produce or acquire to support global expansion.
Further, demand data can help inform programming decisions, such as deciding on an optimal release strategy and pricing for content. By analyzing demand trends, executives can determine when demand for a title is spiking and adjust programming accordingly.
In the case of "Frayed", demand data reveals that the show is performing well in Australia, with an audience demand 4.2 times higher than the average show over the last 30 days. This indicates that the show could be considered a strategic asset for a streaming platform in Australia. Its rank improved by 285 spots during December 2023 in Australia, indicating a potential increase in audience engagement. The show is also performing well in other markets such as Sweden, where demand is okay. Therefore, executives can consider distribution deals for the show in multiple territories based on demand data.
Demand data can also be used to identify fan preferences and affinity analysis. Parrot Analytics' demand data for "Frayed" reveals other shows that fans of "Frayed" also enjoy. This gives executives an idea of what kind of content appeals to the target audience, which can inform future content decisions.
Overall, demand data is a valuable tool that can enable TV executives to make more informed content decisions. By utilizing demand data to its full potential, executives can optimize content valuation, acquisition, distribution, and programming decisions to drive audience engagement and maximize profits.
