For entertainment executives looking to make more informed decisions about content, acquisition, distribution, and programming, demand data is a critical tool. In the case of a show like "Frontline," which offers an unflinching and compelling look at complex, vital, and often-controversial subjects, demand data can help those in the industry better understand how this show is performing in the Australian market and globally.
Firstly, demand data can be used to better understand the value of a show like "Frontline" in terms of content valuation. Parrot Analytics content valuation system uses global demand data to reveal the dollar value contribution of any title to any platform in any region. This economic valuation system has been powered by global content demand and supply, enabling executives to make more informed decisions about how much to spend on content and content libraries. In the case of "Frontline," its current level of demand, which is 6.6 times the average show in Australia over the last 30 days, indicates a good level of interest in the series, which executives can use to inform content valuation.
Secondly, demand data can be used to understand the content's performance in the Australian market and beyond. In the case of "Frontline," the show's demand is good, ranking at the 99.5th percentile in the documentary genre in January, outperforming the demand of the average TV show in each of the top 10 global markets where it is most in-demand, including the United States, France, Netherlands, Canada, Germany, Czechia, Norway, and China. This indicates that the show has a global appeal, which executives should consider when making acquisition and distribution decisions.
Thirdly, demand data can be used to understand the show's momentum, longevity, and reach. While "Frontline" has exceptional longevity and good momentum, it has a good reach. This means that the show may attract new subscribers to a platform, which executives can use to inform programming decisions.
Finally, demand data can be used to understand how well a show is performing compared to other titles in the same genre. In the case of "Frontline," its demand in Australia was 58% of the demand in its country of origin, the United States, indicating that executives should focus on acquiring and producing content that exhibits an opportunity to improve their demand locally.
In conclusion, by using demand data, entertainment executives can make more informed decisions about content valuation, acquisition, distribution, programming, and talent partnerships. For shows like "Frontline," demand data helps executives to understand how the show is performing in the Australian market and globally, as well as its potential appeal in different markets and to different types of viewers.
