Demand data is a valuable resource for entertainment executives to make more informed content, acquisition, distribution, and programming decisions. Analyzing popular TV series like "Future Man" in conjunction with demand data from Parrot Analytics provides actionable insights for the industry.
Firstly, evaluating the demand for "Future Man" in Australia reveals that it has 2.6 times the audience demand compared to the average show in the country. This indicates positive demand for the show, making it a potentially valuable acquisition. "Future Man" also moved up 198 spots in rank during January, demonstrating its popularity trends upwards. The show is performing well compared to its peers, ranking at the 95.9th percentile for drama titles in Australia.
Additionally, analyzing the show's audience affinity with other TV shows, such as "Futurama" and "Westworld," provides valuable insight into what genres and TV series resonates with its fans. Furthermore, evaluating the show's performance in other countries, including Canada, Brazil, Spain, Germany, France, and the United Kingdom, reveals further demand and market trends to consider for distribution or acquisition.
By examining the top 10 global markets where "Future Man" is most in-demand over the last 30 days, we find that this TV series outperforms the average TV show (1x) in each of these markets. This means the show has value globally and can potentially be acquired by streaming platforms looking to expand their libraries.
Demand data can also help entertainment executives make strategic decisions about marketing campaigns. For instance, the Parrot Pulse for "Future Man" provides a measure of its global performance across six dimensions, including momentum and longevity. The results show that "Future Man" has good momentum, indicating that it is part of the cultural zeitgeist and should be effectively marketed to maintain its popularity. Its longevity is also good, suggesting it can continue to attract an audience over time.
Lastly, demand data can help with content valuation. Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title, to any platform, in any region. Conducting a content valuation analysis for "Future Man" can reveal how much the show is worth to potential buyers, making it easier to determine how much to spend on content acquisition.
In conclusion, demand data is a powerful tool for entertainment executives looking to make informed decisions about content acquisition, distribution, programming, and marketing. Analyzing the performance of popular TV series like "Future Man" can provide valuable insights into market trends, audience preferences, and content valuation, helping the industry make more informed decisions when it comes to investing in content.
