As an entertainment executive, demand data can help you make informed decisions regarding content, acquisition, distribution, and programming. One example of how demand data can help in decision-making is by analyzing the performance of the TV series, "Hazbin Hotel," in Australia during January 2024.
One way demand data is valuable is by providing insights into content valuation. Parrot Analytics' content valuation system enables you to determine how much a series is worth, how much its value is being driven by demand for one of its stars, what the series' baseline value is, and how it performs as an acquisition-driving or churn-reducing title.
In terms of "Hazbin Hotel," the show had 29.8 times the audience demand of the average show in Australia over the last 30 days, indicating outstanding demand. Its demand has been increasing recently in Australia, which could suggest potential for further growth. Moreover, the show moved up in its rank by 74 spots during January in Australia and reached peak rank #1, indicating high popularity.
Demand data also enables you to understand the tastes and preferences of your audience, which is useful for making informed decisions on content acquisition. For instance, shows like "Disenchantment," "The Owl House," and "Rick and Morty" were found to be popular among fans of "Hazbin Hotel" in Australia. By identifying these related shows, it is possible to make informed acquisition decisions and provide viewers with relevant content.
Furthermore, demand data can help networks and platforms maintain subscriber retention and drive subscriber acquisition. For instance, an OTT platform can decide to acquire titles that will satisfy its current audience's preferences or attract new ones, depending on which is more important.
Looking at the global performance of "Hazbin Hotel" can also provide insights into the show's worldwide appeal. The show's travelability is exceptional, with outstanding demand across all platforms and continents, indicating the show's potential for international success. Additionally, the pulse of "Hazbin Hotel" shows that its global performance is outstanding, with longevity and momentum in particular being excellent.
In summary, utilizing demand data can provide insights into content valuation, audience preferences, acquisition decisions, subscriber retention and acquisition, international appeal, and more. Through analyzing the performance of "Hazbin Hotel" in Australia and other countries, entertainment executives can gather valuable information to help them make informed decisions in today's competitive entertainment landscape.
