As a TV executive, one of the challenges is making decisions related to content, acquisition, distribution, and programming that can drive the platform's growth and subscriber retention. To make informed decisions, it is essential to leverage the data on audience demand, which is a measure of the popularity and relevance of a TV show in the market. In this article, we will use the example of "Highway Thru Hell" in Australia to understand how TV executives can utilize demand data to improve their decision-making process.
Content Valuation Uses Demand Data to Answer Important Questions
One of the primary questions that Parrot Analytics' content valuation system can answer is the value of a title or a series for a particular platform in any region. Demand data helps calculate the contribution of a specific title to the platform's revenue and helps executive leaders determine how much to spend on the content. For example, by analyzing the demand for "Highway Thru Hell" in Australia, executives can determine the economic value of the title and use it to make strategic decisions related to the content library, acquisition, and pricing.
Demand Enables Valuing IP, Global Expansion, and Franchise Development
Demand insights can also help executives determine the content's global appeal and optimize localization efforts. For instance, using "Highway Thru Hell" as an example, executives can study the demand data in various markets and learn how popular the content is compared to the average show in that region. By analyzing the countries where the show is most in-demand, executives can assess the international travelability of the show and determine which region(s) are most likely to be receptive to the content. Also, by studying the show's affinity analysis and evaluating data on what other shows fans enjoy, TV executives can identify other content that may be appealing to the same audience segments and use this data to expand their catalogue library, develop franchises, and spinoffs.
Demand Informs Decisions Related to Supply and Demand
By examining the trend of audience demand for a specific content title, executives can identify emerging opportunities and trends in the market. TV executives can leverage this information to make informed decisions about the acquisition or creation of new content. For example, analyzing "Highway Thru Hell" audience demand trends in Australia can help executives understand which types of content resonate with the local audience, which can inform decisions related to the acquisition or commission of new content.
Demand Helps With Subscriber Acquisition and Retention
Demand data is essential for executives looking to understand which titles will help them grow or retain their subscribers. For example, by analyzing the demand data for "Highway Thru Hell" in Australia, executives can assess how well the show is performing as an acquisition-driving or churn-reducing title and determine how it compares to other titles available on the market. The data insights can then guide executives to make informed decisions about content acquisition and retention.
Demand Powers Discovery, Recommendations, and Marketing
By examining the demand data for a show, executives can also determine how best to recommend and market their content. Executives can analyze data on the show's affinities, taste clusters, and genre preferences to optimize their marketing campaigns to maximize its reach and engagement. For example, insights from demand data can be used to craft personalized recommendation engines that engage the right audience for the show. It can also guide marketing campaigns across various platforms and digital channels.
Conclusion
In conclusion, TV executives can use demand data to make informed decisions across various aspects of the business. From content valuation to acquisition and supply decisions, understanding the economic value of a show is a critical factor in driving growth. The data insights on global demand trends can also inform decisions on localization, franchise development and expansion, and marketing. Parrot Analytics' system provides on-demand insights into the most popular shows and genres, enabling executives to identify the latest trends and position their businesses for success. As shown in the analysis of "Highway Thru Hell" in Australia, executives can use this demand data to make data-driven decisions and drive business growth.
