As an entertainment executive working at an OTT or SVOD platform, the demand data for "Jay Leno's Garage" can be leveraged to make informed acquisition and programming decisions. Firstly, the show has 3.1 times the audience demand of the average show in Australia, ranking at the 98.4th percentile in the documentary genre in Australia. This indicates that the show is quite popular and resonates well with the Australian audience. The entertaining nature of the show and unique concept of exploring automobiles and celebrity car collections may work as a differentiator from other shows that are available on OTT or SVOD platforms.
Additionally, as per the data provided, the demand for the show has been decreasing recently, with an 18.8% decrease in demand over January in Australia. This information can be used by executives to understand the reasons behind the dip in demand. They can investigate factors such as competition from similar shows or if a specific marketing campaign or promotional event was not effective, all of which can help them to make informed programming decisions to revive the show's demand.
Furthermore, executives can use the data to gain insights on the show's global performance and travelability, with the demand for "Jay Leno's Garage" in Australia having achieved 30% of the demand in the United States of America, the country of origin for the show. Executives can use this data to evaluate if the show has potential for global expansion or could be an ideal fit to acquire and syndicate in other regions.
Moreover, executives can compare the long term performance of the show against the most recent demand for overall ratings. For example, the peak demand for the past 30 days has been 4.6x the average, as opposed to a peak of 6.9x the average over the past year, which indicates that the show's popularity has increased over recent times. This information can be leveraged to make informed acquisition decisions, taking into account the show's past rating trends when it comes to evaluating its content valuation.
Finally, executives can take into account the show's top ten global markets where it is most in demand, which is highlighted as an important metric in the provided data. For example, "Jay Leno's Garage" achieved outstanding audience demand of 7.0x in the United States, the highest globally. This information can help make informed content distribution decisions, and evaluate where the show's IP could be monetized in the form of franchise or spin-offs.
In conclusion, access to real-time demand data provides insight into how consumers react to entertainment content over time. This enables executives to make informed decisions surrounding content acquisition, distribution strategies, and content creation, using content valuation as a key metric. By leveraging data and insights surrounding viewing behaviors revealed by demand data, executives can better understand audience desires, make informed decisions, and reduce the risk of content failure.
