If you are an entertainment executive at a TV production company looking to produce a successful reality TV series, the audience demand data on "LEGO Masters Australia" reveals some important insights that could be useful in making informed content decisions.
Based on the demand data, "LEGO Masters Australia" has a high demand in Australia, which is its primary market, achieving 10.8 times the average show in the market and outranking 99.6% of all reality titles in the country. As the show has increased in popularity in the last 30 days, it is reasonable to assume that it will continue to perform well if its production quality remains high. However, there was a 14.2% decrease in demand in December compared to previous months, which may indicate that the show is losing some of its momentum among its core audience. As a result, it may be prudent to identify the reasons behind this decline and take corrective action to sustain the show's demand.
Additionally, examining the top 10 global markets for the show reveals that it outperforms the demand of the average TV show in each of these markets. This is a positive sign indicating that the show could perform well globally with the right marketing strategy and adaptation to local markets. The show has good franchisability potential, and it has shown good longevity, maintaining its audience demand over time.
Moreover, the demand for "LEGO Masters Australia" spiked upwards in mid-December 2023, indicating that the show may have benefited from an increase in attention from its audience. This is information that could be used to optimize marketing campaigns and promotional strategies to increase the audience's engagement.
Demand data is key for content valuation, which is useful for determining the ROI of a specific TV series or a catalog of content, and identifying a title's contribution to a platform. Using demand data, a TV production company can evaluate the monetary value of "LEGO Masters Australia" to different streaming platforms, allowing for more informed distribution and acquisition decisions.
In conclusion, leveraging audience demand data, entertainment executives can make more informed programming, acquisition, and distribution decisions for their TV production company. By analyzing the demand data on "LEGO Masters Australia," executives can gain valuable insights into the show's popularity and audience sentiment within different markets globally, optimize their promotional strategies, and make informed content decisions.
