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Leveraging Demand Data to Make Informed Decisions: A Case Study with Lip Sync Battle (US)

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Parrot Analytics Insights - October 2023

If you are an entertainment executive looking to make informed content and acquisition decisions, look no further than demand data. In the case of "Lip Sync Battle (US)," analyzing its demand data in relation to its performance in Australia can provide valuable insights.

Using Parrot Analytics' content valuation system can help you determine how much content like "Lip Sync Battle (US)" is worth to the platform, which can help with acquisition decisions. The system uses demand data to reveal the dollar value contribution of any title, to any platform, in any region.

By examining the demand data for "Lip Sync Battle (US)," you can determine the value of the show to your platform in Australia. The show has an outstanding demand rating, being 13.7 times more popular than the average show in Australia over the past 30 days. This indicates that there is a high level of interest in the show, making it an attractive proposition for a platform looking to acquire or distribute popular content.

Demand data can also help with programming decisions, such as determining the optimal release strategy and pricing. When does demand for the show spike in Australia? The demand for "Lip Sync Battle (US)" spiked in late October 2023, which could indicate an opportunity for a platform to release new episodes or highlight previous seasons during this time.

Another benefit of demand data is the ability to uncover under-monetized titles and new opportunity markets for content distribution. With an exceptional level of demand in Australia, "Lip Sync Battle (US)" could be an opportunity for a platform to acquire the show and launch it in other markets with similar demand patterns.

Demand data can also identify areas for improvement in the show's content and format. Understanding the content that fans of "Lip Sync Battle (US)" also like can provide insight into the types of shows and genres that may be popular with a similar audience. With fans of the show also liking titles such as "Saturday Night Live," "Pawn Stars," and "Nick Cannon Presents: Wild 'N Out," platforms could look for similar shows that have a high demand rating and appeal to the same audience.

Finally, demand data can help with franchise development and spin-off potential. The Parrot Pulse ranking of "Lip Sync Battle (US)" shows that the show has outstanding franchisability, indicating that there may be more opportunities to monetize the show through spin-offs or franchises.

In conclusion, demand data can provide valuable insights for entertainment executives across a range of functions, including content valuation, acquisition and distribution decisions, programming strategies, and franchise development. By examining the demand data for "Lip Sync Battle (US)" in Australia, entertainment executives can gain valuable insights into the show's performance, its appeal to particular audiences, and potential opportunities for monetization and expansion.

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