As entertainment executives, the decision-making process is vital for acquiring and producing content that resonates with the audience. Demand data can be an instrumental tool in helping the executives to make informed acquisition, distribution, programming, and content valuation decisions. In this article, we will use the example of "Married At First Sight (UK)" for the month of March 2024 in Australia to showcase how demand data can assist entertainment executives in making data-driven content decisions.
Content Valuation: One of the essential strategic decisions for a content executive is valuing their content. "Married At First Sight (UK)" has 3.9 times the audience demand of the average show in Australia over the past 30 days, indicating its high demand in the country. The demand data can help content executives to understand the show's worth in terms of how much an SVOD platform or other networks can pay to acquire its rights. Also, it can provide insights into how much return on investment one can expect after investing in a particular show.
Programming Decisions: Understanding the audience demand for a show is crucial in deciding what to program on one's network. "Married At First Sight (UK)" ranks at the 98.2th percentile in the romance genre, which means that it has higher demand than 98.2% of all other romance shows in Australia. Thus, programming a romance show with such high demand levels can help linear networks or SVOD platforms to attract a vast audience base, thus increasing their viewership.
Content Acquisition Decisions: Knowing the audience's preference can be useful in making content acquisition decisions. By finding out which shows the audience that likes "Married At First Sight (UK)" in Australia also prefers, content acquisition executives can figure out which content would resonate the most with this target audience. For example, fans of this show also seem to like "The Walking Dead: Daryl Dixon," "Black Mirror," and "American Pickers," which could give an idea to content executives on how to attract similar audiences.
Distribution Decisions: Distribution decisions are crucial for content executives while expanding their content library globally. The demand data can help content executives to identify the most in-demand countries for their content and figure out how well it performs in those countries. In the case of "Married At First Sight (UK)," it outperforms the demand for the average TV show in all the top 10 global markets. The show's number one market globally is in the United Kingdom, where it achieved outstanding audience demand of 6.5 times. Thus, knowing the global popularity metrics of a particular show can assist content executives in identifying where to prioritize their efforts for distribution.
Content producers, TV executives, and network strategists face a challenging task. To succeed, it is important to have a data-driven approach. Demand data is an incredible tool that provides actionable insights to tailor your business decisions and helps identify the right content for creating a buzz and attracting viewership. By using the above insights from the demand data of "Married At First Sight (UK)," executives in the entertainment industry can make informed decisions about their content investments and optimize their content strategies.
