For television executives, understanding audience demand data is critical for making more informed content decisions that can be used for content valuation. Let's take "Marvel's Jessica Jones" as an example. Over the last 30 days in Australia, demand for "Marvel's Jessica Jones" was 3.7 times the audience demand of the average show. This is an indication that the show is performing well in the Australian market. Furthermore, comparing the show's performance on a 1-year rolling basis vs the last 30 days reveals that "Marvel's Jessica Jones" peaked at 4.3 times the average in the last 30 days, which is a 6.6% increase.
Demand data can also be used to determine audience taste clusters and preferences. For instance, the Parrot Pulse for "Marvel's Jessica Jones" reveals that fans of the show also enjoy other Marvel titles as well as popular shows like "The Simpsons", "Moon Knight", "Loki", and "Rick And Morty". This information can be useful when acquiring or producing content that resonates with similar audiences.
Furthermore, the top 10 global markets where "Marvel's Jessica Jones" is most in-demand over the last 30 days shows that the show has outstanding audience demand in its home country, the United States, and good demand in Canada, the UK, China, the Netherlands, Spain, Romania, Australia, and Switzerland. Using demand data to identify countries or regions where a show is popular can help content distributors and producers determine where their content should be shown or distributed, leading to more effective marketing and distribution strategies.
Finally, demand data can be used to determine the franchisability and longevity of a show. For "Marvel's Jessica Jones", demand data reveals that both its franchisability and longevity are good, indicating that the show has potential for spin-offs or franchises, and that its demand has been maintained over time. This information can be used to guide content financing and programming decisions for future seasons or new shows. Overall, audience demand data is a valuable tool for making informed content decisions in the entertainment industry.
