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Using Demand Data to Drive Informed Content Decisions: A Case Study of McLeod's Daughters

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Parrot Analytics Insights - October 2023

If you are a content distributor or a network, "Mcleod's Daughters" could be a strong candidate for acquisition or licensing. Based on demand data in Australia, this show had 2.8 times the demand of the average TV show there during the last 30 days, indicating that it is a popular show. This show also moved up by 10 spots in ranking during October. Furthermore, it had higher demand than 98.0% of all romance titles in Australia and during October, audience demand for this TV series grew by 2.9%.

If you are an entertainment talent agency, this demand data on "Mcleod's Daughters" could be utilized to help match your talent with popular TV series. For example, the top 10 shows most similar to "Mcleod's Daughters" include "BrainDead" and "London Kills," and viewers who express demand for this show are likely to watch them as well.

To determine content valuation for "Mcleod's Daughters," this show's contribution in Australian markets can be compared to other TV shows. Parrot Analytics’ content valuation system uses demand data to determine the relative value of content for each platform in a particular region. Given that this show has 2.8 times the demand of the average TV show in Australia, it could potentially be worth more than the average show.

If you are an OTT platform or an SVOD platform, demand data on "Mcleod's Daughters" can be used to help you determine which titles would keep your current audience happy and those that would grow your audience. As a popular TV show, "Mcleod's Daughters" has the potential to bring in new subscribers to your platform. Furthermore, analyzing the show's performance in different markets where it is most in-demand can be used to help determine where to distribute the show.

If you are a TV production company, demand data on "Mcleod's Daughters" can be used to help identify opportunities to acquire or produce similar types of content. This show's high demand in Australia and in the Netherlands indicates that there may be a market for similar dramas in those regions. Demand data can also be used to inform production decisions, such as plot development or casting choices.

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