Parrot Analytics' demand data can be incredibly valuable for entertainment executives when making strategic decisions about content by providing them with key insights regarding audience demand trends and behavior. Taking the example of the TV series "Metalocalypse," let's see how demand data can be used to help executives make more informed content decisions.
One of the key insights we can gather from Parrot Analytics' data is that "Metalocalypse" has above-average audience demand in Australia. By comparing its demand to the average TV show over the last 30 days, we can see that the show has 4.5 times the demand of average TV shows in Australia, which means it has good demand. This information can be useful for content distributors and programmers to consider this show for local distribution or programming.
Furthermore, by analyzing the show's demand and rank movement, we find that demand for "Metalocalypse" in Australia increased by 8.6% in January, which is a positive sign. On the other hand, when we compare the demand to the last 90 days, we see a slight decline in demand. This information can be used by decision-makers to adjust any marketing or promotional efforts accordingly and to ensure that the show's fanbase is continuously engaged.
Moreover, the show's travelability potential is good, which means it could generate demand in other regions if distributed or licensed. This information can be helpful for executive decision-makers who are interested in expanding the show's distribution to other areas.
In addition, we can see from the show's Pulse measurement scores that "Metalocalypse" has outstanding longevity and good momentum, which indicates that it has continued to maintain audience interest over time. This information could be used by producers, talent agents, and financing companies, to invest in similar shows that have the potential for sustained demand.
Lastly, by identifying the top global markets where "Metalocalypse" is in high demand, executives can gather information to assess the show's appeal in different regions. For example, "Metalocalypse's" number one market globally is the United States, where it has outstanding audience demand. Armed with this information, executives can look for similar shows to license or distribute in other areas where "Metalocalypse" is well-received.
In conclusion, demand data provided by Parrot Analytics can be used by executives from various branches of the entertainment industry to understand audience demand and behavior, make informed content decisions, and help maximize the investment value of content. With access to trend information, it's possible to tailor offerings to meet the specific needs of audiences in each market segment.
