If you are an entertainment executive, you know that the industry is highly competitive and ever-changing. Investing in a TV series or movie can be risky if the demand for the content is not evaluated properly. This is where demand data can be extremely helpful as it provides objective insights on what audiences are actually looking for. By analyzing the demand data for "Night Court (2023)" in October 2023 in Australia, entertainment executives can make more informed decisions about content acquisition, distribution, or programming.
Content valuation uses demand data to determine how much a series is worth. Demand data can help answer questions about how much a series is worth, how much of the series' value is being driven by demand for one of its stars, and what the baseline value of a title is. In the case of "Night Court (2023)", demand for the show in Australia is good, with 2.7 times the audience demand of the average show in the country over the last 30 days. The show dropped in rank by 331 spots during October, indicating that demand for the show decreased in Australia by 37.5%. This may indicate that, although the show's demand has been increasing, its popularity may be waning.
Demand enables you to value content effectively. Content valuation can help determine how much to spend on a particular show or season. By using Parrot Analytics' content valuation system, entertainment executives can reveal the dollar value contribution of any title to any platform in any region. When it comes to "Night Court (2023)", we can see that the show's performance on a rolling year basis was 3.7 times the average title, compared to 2.7 times the title average for the last 30 days – this may indicate a decrease in popularity amongst audiences.
Distribution decisions can be informed by demand data too. This includes the decision on which platforms to target for content distribution. In the case of "Night Court (2023)", the show is most in-demand in the United States, achieving an outstanding audience demand of 4.3x. Canada ranks second, and in other parts of the world, its demand is good, with Germany, Australia, South Korea, and Netherlands all showing good demand. This may indicate that executives should focus on distributing the show in the markets where it is most in-demand.
Programming decisions can also be influenced by demand data. Entertainment executives can use data to assess a TV series' ability to drive subscriptions and mitigate churn. While "Night Court (2023)" has good demand, its audience may be waning. Also, its spike in demand in late October may be a signal that promotions and marketing campaigns around this time of the year could be effective in increasing interest and demand for the show.
In conclusion, by leveraging demand data, entertainment executives can make more informed decisions about content acquisition, distribution, or programming. When it comes to "Night Court (2023)", demand data reveals that the show's popularity in Australia may be decreasing but it remains good in other parts of the world. Using data is key to tapping into new markets and audiences and to drive more revenue for the organizations that make careful use of it.
