As an OTT platform executive, content distributor, or executive producer, you can use demand data to make more informed decisions about content acquisition, programming, and distribution. Demand data is now the key to content valuation, which can help determine how much to spend on a particular title or library. Let us take a look at the popular anime series "One Piece" to understand what insights we can gather from Parrot Analytics' demand measurement system.
Firstly, let us look at the show's recent demand trends. "One Piece" had 29.4 times the audience demand of the average show in Australia over the last 30 days. Its rank has dropped by 12 spots in Australia in September, with a significant decline of 52.3%. Despite this, the show still has exceptional demand, and only 2.7% of all TV shows have this level of demand in Australia. Comparing the show's performance over a 1-year rolling period to the last 30 days shows an increase in popularity, with the peak demand reaching 4.7% higher in the last 30 days than the previous year.
Understanding these demand trends can help inform content acquisition decisions. Purchasing a new title while it is in high demand, like "One Piece" in the last 30 days, may be a wise investment if you are interested in acquiring titles that have high long-term potential. It is also important to monitor the show's performance, especially when demand declines. If viewership starts to decline on your platform, you can determine the causes of the decline and plan marketing campaigns or incentives to re-engage the audience.
Measuring "One Piece" against other comedy titles in Australia reveals that it is ranking at the 100.0th percentile, which means it has higher demand than 100.0% of all comedy titles in Australia. This detail shows that the audience highly prefers the show genre and gives valuable insights into what other comedy shows may be fruitful to acquire.
By using the Parrot Pulse, which is an independent measure of a show's global performance, we can see that "One Piece" has high travelability, longevity, and momentum. Travelability is exceptionally high, meaning "One Piece" has a lot of international demand. This insight can inform an executive's decision to make business and licensing strategies that aim at expanding the show's reach worldwide. Longevity is exceptional, which indicates that the show can maintain audience demand over time and can bring in predictable, steady revenues to any platform. Momentum is likewise exceptional, inferring that demand is increasing, and investments are likely to pay off.
Finally, "One Piece" has good franchisability, which may indicate potential for spin-offs, merchandise, and future seasons. The show's high reach indicates that it can attract a wide audience and increase the visibility of any platform.
In conclusion, the demand data provided by Parrot Analytics can inform executives about content valuation, acquisition, programming, and distribution decisions. Using "One Piece" as an example, executives can understand how to capitalize on a show's popularity, to make sound business and licensing strategies, to maintain audience demand and to diversify revenue streams.
