As an entertainment executive, demand data from Parrot Analytics can be a significant driver for making informed content and acquisition decisions. Let's look at how demand for "Puberty Blues" in Australia can help inform content acquisition and programming decisions:
1. Content valuation: By using demand data, content valuation can estimate the dollar value contribution of any title to any platform in any region. For "Puberty Blues," its 2.6 times higher audience demand than the average title in Australia can provide a strong economic valuation for the show in terms of its potential revenue contribution to a platform. This valuation would be a great starting point for financing negotiations for the show's acquisition.
2. Regional audience demand data: Using audience demand data, we can see that "Puberty Blues" has high popularity in the teen genre in Australia, with demand for the show being higher than 96.3% of all teen titles for the month of October 2023. This data can inform programming and promotional decisions. For example, since the show has great demand from a teen audience in Australia, a platform or distributor may choose to have the show air at times when it has high likelihood of being watched by teens.
3. Travelability: Travelability assesses a show's international demand relative to its home market. For "Puberty Blues," despite positive demand in its home market of Australia, the show's travelability is poor. This metric indicates that the show's appeal may not translate well into other markets outside of Australia. As the show's global performance is measured as okay, it may indicate that it has not yet received a lot of exposure outside of its home market. As a result, for a distributor or production company looking to expand their global reach, "Puberty Blues," may not be the right fit.
4. Franchisability: Franchisability measures a show's spin-off potential. For "Puberty Blues," this metric is poor, meaning that there might not be much potential for the show to expand into new shows or new IP. As a result, investment in this show may not merit an expectation of future spin-offs or franchising.
5. Platform-specific ROI: Demand data can help determine the ROI a specific title can bring for any given platform, especially through assessing cannibalization of audiences, estimating the ability of a show to drive subscriptions, or assessing its role in mitigating churn. By understanding the show's demand and viewership data across multiple platforms and regions, distributors or production companies can determine which platforms to target for the show's release.
In conclusion, demand data can guide content acquisition and programming decisions, including content valuation, audience demand, platform-specific ROI, travelability, franchisability, and more. Using the example of "Puberty Blues" in Australia, we can see how demand metrics can offer valuable insights into whether investing in a show is a wise decision from a financial, promotional, and strategic viewpoint.
