As an entertainment executive, you can use demand data to make more informed content, acquisition, distribution, and programming decisions. Parrot Analytics provides an economic content valuation system that is powered by global content demand and supply. We analyze audience demand data to help you understand how your content is performing against others in the market and to answer questions that can guide your decision-making process.
Looking at "Red Dwarf" in October 2023 in Australia, we see that it had 5.1 times the audience demand of the average show and is in the 98.0th percentile in the comedy genre. However, its demand has been decreasing recently, with a decreasing trend of 26.7% during that month. By comparing its performance on a rolling year basis versus the last 30 days, we also see that "Red Dwarf" recently had a 23.8% increased peak demand but decreased popularity overall.
By analyzing the show's demand in the top 10 global markets in the last 30 days, we see that it outperforms the average TV show (1x) in each of the markets, with the United Kingdom being its number one market globally. These insights can help you assess the potential licensing or distribution value of the show in specific markets.
Aside from content valuation, demand data can also help with decisions about supply and demand, subscriber acquisition and retention, competitive benchmarking, and even pre-release marketing. For example, by looking at the shows that fans of "Red Dwarf" also like, such as "Rick And Morty" and "Brooklyn Nine-Nine," you can identify trends that are popular among your target audience. You can also use this information to explore partnership opportunities and expand your audience reach.
Moreover, by examining the travelability and franchisability of "Red Dwarf," you can evaluate its potential for global expansion and spin-off opportunities. The show has a good franchisability rating, meaning it has spin-off potential, which can be an excellent opportunity for content licensing and distribution.
In conclusion, demand data is a critical factor in making strategic decisions as an entertainment executive. Using the example of "Red Dwarf," we demonstrated how demand data can inform content valuation, inform licensing and distribution decisions, guide programming and release strategies, and allow you to target specific audiences. With Parrot Analytics' content valuation system, entertainment executives can measure the dollar value contribution of any title and reveal how it can drive engagement and market growth.
