As a TV executive, you need to weigh the pros and cons of content acquisition, distribution, and programming decisions with the aim of maximizing viewership and profitability, while keeping the audience happy. One of the critical ways to achieve this is through the use of demand data analytics. The analysis of "Regular Show" in Australia for October 2023 is an excellent example of how entertainment executives can use demand data to make informed decisions.
Parrot Analytics, a global entertainment data analytics company, provides insights into the demand for various TV shows, including "Regular Show." The analysis shows that the show has good demand and significant popularity in Australia, where it is 4.8 times more in-demand than the average show in the last 30 days, and the audience demand has been increasing.
Content Valuation: You could use demand data to evaluate how much to spend on acquiring "Regular Show" or determine the perceived value of the content to your audience. Parrot Analytics' content valuation system provides a dollar value contribution of any title, to any platform, in any region.
Subscriber Acquisition and Retention: You could also use demand data to determine how to acquire new subscribers or retain the existing ones. Examining insights into the top 10 global markets, such as South Africa, where the show outperforms the demand for the average TV show, can inform decisions about expansion to those markets.
Program Service: The metadata on "Regular Show" such as the runtime can determine its potential programming slot and placement.
Optimal Release Strategy and Pricing: Through the demand data analysis of "Regular Show," it is possible to predict consumer needs seamlessly and price the content appropriately based on the audience demand.
Franchisability: The franchisability potential of "Regular Show" is good, indicating its ability to spinoff or monetize the IP for the show.
Travelability: By analyzing the travelability of "Regular Show," it is possible to determine the potential of the content to travel to international markets to reach a new audience.
Additionally, content creators can use demand data to determine how to optimize content. For instance, by examining the top ten shows that audiences enjoyed alongside "Regular Show," entertainment agencies can determine which talent to partner for promoting the show and expanding its appeal.
In conclusion, by examining and understanding the demand data analysis of "Regular Show" in Australia for October 2023, entertainment executives can make more informed decisions regarding the content's acquisition, distribution, programming, and monetization. Demand data analytics provide a vital tool that helps businesses stay ahead of fast-paced changes in content demands, both locally and globally.
