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Using Demand Data to Make Informed Content Decisions: A Case Study of 'See' in Australia

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What is Demand? Why Demand? Industry Products Insights
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Parrot Analytics Insights - October 2023

As an entertainment executive, there are a number of ways that demand data for a show like "See" can inform decision-making. Firstly, by examining the show's demand in different markets, you can evaluate the show's potential for success in those markets and determine where to focus your distribution efforts. For example, demand for "See" is outstanding in South Africa, Brazil, and Bulgaria, indicating there may be untapped potential in these markets.

Next, you can use demand data to make informed decisions about acquisition and content valuation. By comparing "See" to other shows in its genre, you can assess its relative value and determine if it is worth investing in. Additionally, by analyzing the show's momentum and longevity, you can predict its future potential and make decisions about how to optimize its performance.

Demand data can also inform programming decisions, such as scheduling and marketing. By understanding when demand for "See" spiked in Australia, for example, you can determine if there are certain times of year when audiences are particularly engaged with this type of content. This can help you plan premieres and marketing campaigns to optimize audience engagement.

Finally, demand data can help you identify trends in audience preferences and determine which types of content are resonating most strongly with your viewers. By identifying other shows that fans of "See" also like, such as "House Of The Dragon" and "The Mandalorian", you can evaluate the overall demand for these types of shows and make informed decisions about which projects to pursue in the future.

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