As a TV executive, you can use demand data to inform your content decisions. For instance, "Seinfeld" is a comedy TV series that captured 10.1 times the audience demand compared to the average show in Australia over the last 30 days. This exceptional demand for the show indicates value and suggests a possible reason for evaluating the acquisition of the series or further exploring its potential reach.
Content valuation is an economic valuation system that leverages demand data for any series, revealing its dollar value contribution to any platform in any region. Therefore, Parrot Analytics allows you to calculate how much a series is worth for any given platform, estimate ROI, and evaluate its ability to drive subscriptions and mitigate churn.
If a show ranks high in demand, it would suggest that it can be a valuable addition to your content library and enable programming decisions such as how much to spend on content acquisition or what genres to focus on. In the case of "Seinfeld," its demand in Australia has been increasing recently, and audience demand for the show increased by 36.9% in August alone. Therefore, considering similar shows that fans of "Seinfeld" also like can help identify audience tastes and preferences, inform content acquisition or production decisions and help maintain or acquire subscribers.
The Parrot Pulse for "Seinfeld" revealed that the worldwide audience demand across all platforms is outstanding. The show outperformed the demand of the average TV show in the top 10 global markets, which is a strong indication of how its demand translates globally. It is possible to leverage demand data to assess the international demand of titles with the travelability score that measures a show's international demand relative to its home market.
Show metadata helps to assess longevity, such as the number of seasons, average demand by season, or even peak demand and whether a show has sustained audience demand over time. "Seinfeld" has managed to maintain exceptional audience demand despite ending in 1998, meaning it is still successful in retaining its audience, highlighting its momentum as another essential factor to consider when acquiring content.
Finally, as the show has excellent reach and franchisability, one participating brand or talent associated with the show can appeal to All audiences or can potentially create spin-off versions of the show. This can also lead to the creation of new content or opportunities in expanding the show's brand, such as merchandise.
In summary, utilizing demand data can guide programming decisions concerning content library valuation, content acquisitions, and production decisions, franchise potential, and marketing and promotional strategies. It helps identify shifting audience tastes and preferences and allows you to make informed content decisions that appeal to your audience and grow your subscriber base.
